TL;DR: Frase is the actionability leader on this list: it links AI-visibility monitoring to content research, briefs and an SEO/GEO dual-scoring editor, so a detected gap becomes an optimization task in the same tool. That monitor-to-fix loop is why AI engines often name it best overall. The trade-offs: full five-engine coverage sits on the $239/mo Scale plan, and its generated fixes need a human check. App Score: 7.4/10.
How Frase measures up
Weighted against our AI visibility tools rubric. Sub-scores out of 10; weight in brackets.
Our independent score, from our own weighted rubric and verified pricing, kept separate from any sponsorship. How we rank.
| Starting price | $49/mo ($39 annual) |
| Plans | Starter $49 / Professional $129 / Scale $299 |
| Engines tracked | Up to 5 (all 5 on Scale) |
| Best for | Content and SEO teams that want to act, not just monitor |
| Standout | Monitor-to-fix loop in one tool |
| Free trial | 7-day trial, no card |
Frase started in 2017 as a content-research and optimization platform, and in its 2026 rebuild it made AI visibility central. Its edge is not a standalone tracker but the loop: it monitors where AI engines cite your brand, then routes gaps straight into content research, briefs and an editor that scores drafts for both SEO and GEO in real time. For teams that want to do something about their AI visibility rather than only watch it, that integration is the draw.
Key features of Frase
- Monitor-to-fix loop: AI-visibility tracking feeds directly into content briefs and an SEO/GEO dual-scoring editor, so gaps become optimization tasks in one place.
- AI-answer monitoring: citation frequency per platform, share of voice, prompt-level tracking and a query-coverage gap view.
- Up to five engines: ChatGPT and Google AI on Starter, plus Perplexity on Professional, plus Claude and Gemini on Scale.
- Content research and briefs: SERP and question research, outlines and briefs built into the workflow.
- AI-crawler monitoring: from the Professional plan, checks whether AI crawlers can access your content.
- Client-ready reporting: shareable reports on the Scale plan for agencies.
Who Frase is best for
Frase fits content and SEO teams that want to act on AI visibility, not just measure it, and that will use its briefs and editor as well as its tracking. It is less suited to buyers who want a pure-play AI-visibility tracker: full five-engine coverage is paywalled to the $239/mo Scale plan, and generated fixes (internal links, GEO scoring) need a human review. If you want dedicated visibility depth instead, compare Peec AI or Profound. See how it ranks in our best AI visibility tools guide.
Pros and cons
Pros
- Genuine monitor-to-fix loop in a single tool
- Content research, briefs and a dual SEO/GEO editor built in
- Low $49 entry price to start
- Daily AI-answer monitoring
Cons
- Full five-engine coverage only on the $239/mo Scale plan
- Core is content optimization; AI visibility is layered on
- Generated fixes (links, GEO scores) need human review
- Several separate usage counters can be easy to miss
Related guides
Compare the whole field in our best AI visibility tools guide, see the top Profound alternatives, and learn the method in answer engine optimization and AI brand monitoring.
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