TL;DR: Profound is the enterprise leader in AI visibility, with the deepest data in the category (a ~1.5-billion-prompt research dataset and server-level Agent Analytics) and coverage of up to nine AI engines. It is built for large brands with an analytics team; the entry $99/mo plan tracks ChatGPT only, and meaningful multi-engine coverage starts at $399/mo or Enterprise. App Score: 8.0/10.
How Profound measures up
Weighted against our AI visibility tools rubric. Sub-scores out of 10; weight in brackets.
Our independent score, from our own weighted rubric and verified pricing, kept separate from any sponsorship. How we rank.
| Starting price | $99/mo (Starter, ChatGPT only) |
| Plans | Starter $99 / Growth $399 / Enterprise custom |
| Engines tracked | Up to 9 (Enterprise) |
| Best for | Large brands with an analytics team |
| Standout | Prompt Volumes dataset + Agent Analytics |
| Free trial | 7-day trial on Growth |
Profound is the most established and best-funded platform in AI visibility, and in 2026 it raised a Series C at a roughly $1 billion valuation. It tracks how brands appear in AI answers across the major engines, and layers on two things few rivals match: Prompt Volumes, a research dataset built from around 1.5 billion real AI conversations, and Agent Analytics, which measures AI crawler behaviour and referral traffic at the server level. It is the reference point the rest of the category is measured against.
Key features of Profound
- Multi-engine tracking: monitors brand mentions, share of voice, sentiment and citations across up to nine surfaces including ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Copilot and Claude (full set on Enterprise).
- Prompt Volumes: a dataset of roughly 1.5 billion real AI conversations for demand and topic research, so you can see what people actually ask.
- Agent Analytics: server and CDN-level tracking of which AI crawlers hit your site and which AI surfaces send real human referral traffic and conversions.
- Prompt-level detail: breaks visibility down to individual queries and competitors rather than a single blended score.
- Agents (execution layer): newer workflows for content refreshes, AEO FAQ generation and publishing, though this layer runs on credits and is less proven than the monitoring.
- Enterprise controls: SSO/SAML, SOC 2, GA integration, multiple brands and a dedicated account team on Enterprise.
Who Profound is best for
Profound fits large brands and enterprises for whom AI search is a serious channel and who have the analytics resource to act on rich, prompt-level data. It is less suited to small teams or solo marketers: the entry plan covers ChatGPT only, real multi-engine coverage sits at $399/mo or Enterprise, and reviewers consistently note it assumes budget, onboarding time and an analytics-capable team. Teams wanting cheaper broad coverage should look at Peec AI or Otterly.ai, and those wanting a monitor-to-fix workflow at Frase or AthenaHQ.
Pros and cons
Pros
- Deepest data in the category (Prompt Volumes plus Agent Analytics)
- Up to nine engines, captured browser-side for fidelity
- Strong prompt-level and competitor detail
- Enterprise-grade security, SSO and support
Cons
- Entry $99/mo plan tracks ChatGPT only; full coverage is costly
- Reputationally monitoring-first; the Agents action layer is newer and credit-limited
- Assumes an analytics team; steeper learning curve than lightweight trackers
- Methodology is only partly transparent on sampling depth
Related guides
Compare the whole field in our best AI visibility tools guide, see the top Profound alternatives, and learn the method in answer engine optimization and AI brand monitoring.
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