TL;DR: Ahrefs Brand Radar brings AI-visibility monitoring into the Ahrefs suite, with solid coverage of six to seven engines (including Google AI Overviews) and the big advantage of sitting next to Ahrefs SEO and backlink data. The caveats matter: Brand Radar itself is monitor-only, its chatbot data refreshes only about monthly, and the effective entry cost is around $328/mo once you include the required base subscription. App Score: 6.8/10.

How Ahrefs Brand Radar measures up

Weighted against our AI visibility tools rubric. Sub-scores out of 10; weight in brackets.

Engine coverage (25%)7.5
Metric depth (20%)8.5
Actionability (20%)5.5
Data accuracy & methodology (15%)6.0
Price-value (10%)5.5
Setup & UX (10%)7.0
Weighted total6.8/10

Our independent score, from our own weighted rubric and verified pricing, kept separate from any sponsorship. How we rank.

Starting price ~$328/mo effective (Lite $129 + $199 index)
Plans Base plans $29-$1,499; AI index $199/engine; all-platforms $699
Engines tracked 6-7 (incl. AI Overviews and AI Mode)
Best for Existing Ahrefs and SEO teams
Standout AI visibility next to Ahrefs SEO data
Free trial No (free instant teaser check)

Ahrefs Brand Radar is the AI-visibility feature inside Ahrefs, the bootstrapped, profitable SEO incumbent. It tracks brand mentions, citations and AI share of voice across six to seven surfaces, analyzing hundreds of millions of search-backed prompts, and its real advantage is context: the data sits beside Ahrefs keyword, backlink and content tools, so you can measure AI visibility next to the SEO tooling you would use to act on it. The pricing, though, is genuinely layered.

Key features of Ahrefs Brand Radar

  • AI share of voice and citations: brand mentions, citations and competitive share of voice across six to seven AI surfaces.
  • Google AI Overviews and AI Mode: strong coverage of Google’s AI surfaces specifically.
  • Native SEO integration: AI visibility sits alongside Ahrefs keyword, backlink and Content Explorer data.
  • Estimated impressions: a volume-weighted view of visibility, plus historical trends.
  • Custom Prompts add-on: enables prompt-level precision beyond the pre-built indexes.
  • Large prompt dataset: analyzes roughly 475 million search-backed prompts.

Who Ahrefs Brand Radar is best for

Ahrefs Brand Radar suits existing Ahrefs and SEO teams that want AI-visibility monitoring, especially of Google AI Overviews, inside the stack they already use. It is less suited to buyers who need deep real-time multi-LLM coverage, strategic recommendations, or a low entry price, since Brand Radar is monitor-only, its chatbot data refreshes only about monthly, and the effective floor is high. For a dedicated pure-play, compare Peec AI or Otterly.ai. See where it ranks in our best AI visibility tools guide.

Pros and cons

Pros

  • AI visibility sits next to Ahrefs SEO and backlink data
  • Strong coverage of Google AI Overviews and AI Mode
  • Large search-backed prompt dataset and estimated impressions
  • Backed by a stable, profitable incumbent

Cons

  • Brand Radar itself is monitor-only (the suite does the acting)
  • Chatbot data refreshes only about monthly
  • Effective entry ~$328/mo once the required base plan is included
  • Search-derived prompts do not fully match real chatbot usage

Weighing the field? Compare it with the enterprise option, BrightEdge, and the monitor-to-fix pick, Frase.

Related guides

Compare the whole field in our best AI visibility tools guide, see the top Profound alternatives, and learn the method in answer engine optimization and AI brand monitoring.

Frequently Asked Questions

How much does Ahrefs Brand Radar cost?

Ahrefs Brand Radar largely sits on top of a required base Ahrefs subscription. Base plans run from $29 to $1,499/mo, and the AI Visibility Index costs about $199/mo per engine (an all-platforms bundle is around $699/mo). The realistic effective entry is roughly $328/mo (a Lite base plan at $129 plus one $199 index). There is no dedicated trial, though a free instant teaser check is available.

Is Ahrefs Brand Radar good for AI visibility?

Ahrefs Brand Radar is a good fit if you already use Ahrefs and want AI-visibility monitoring, particularly of Google AI Overviews, next to your SEO data. Its weaknesses are that Brand Radar is monitor-only, its chatbot data refreshes only about monthly, and the effective cost is high once the base plan is included. Dedicated pure-plays offer fresher, broader coverage.

Which AI engines does Ahrefs Brand Radar track?

Ahrefs Brand Radar covers six to seven surfaces: Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Copilot, and Claude (recently added). It analyzes roughly 475 million search-backed prompts. It does not currently track Grok, Meta AI or DeepSeek, and its chatbot answer data refreshes on a slower, roughly monthly cadence.

How can I track brand mentions in ChatGPT?

You can track brand mentions in ChatGPT with an AI-visibility tool: Ahrefs Brand Radar covers ChatGPT alongside Google AI Overviews and other engines, showing mentions, citations and share of voice. Dedicated trackers such as Peec AI, Otterly.ai and SE Ranking do the same, often with fresher data and lower entry costs. Free checkers from Semrush and SE Ranking offer a quick first look.
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