TL;DR: Scrunch AI pairs strong multi-engine monitoring (including misinformation detection and AI-crawler analytics) with an agent-experience layer that generates machine-readable versions of your site for AI agents. In June 2026 it was acquired by Sitecore, so it is now part of an enterprise DXP rather than an independent challenger. Watch-outs: a weekly refresh, a per-engine prompt multiplier that lifts the effective cost, and no Google AI Overviews coverage. App Score: 7.0/10.

How Scrunch AI measures up

Weighted against our AI visibility tools rubric. Sub-scores out of 10; weight in brackets.

Engine coverage (25%)6.5
Metric depth (20%)8.5
Actionability (20%)7.0
Data accuracy & methodology (15%)6.5
Price-value (10%)5.5
Setup & UX (10%)7.5
Weighted total7.0/10

Our independent score, from our own weighted rubric and verified pricing, kept separate from any sponsorship. How we rank.

Starting price $250/mo annual ($300 monthly)
Plans Starter $250 / Growth $417 / Enterprise custom
Engines tracked 5 (no Google AI Overviews/AI Mode)
Best for Mid-to-large brands and agencies
Standout Agent-experience layer + crawler analytics
Free trial 7-day trial, no card

Scrunch AI, founded in 2023 in Salt Lake City, monitors how brands appear across AI search engines and adds an unusual angle: an Agent Experience Platform that generates lightweight, machine-readable versions of your site translated for AI agents, aiming to lift crawl success and citation rates. In June 2026 Sitecore acquired the company for a reported $225 million, folding it into its digital-experience platform, which is important context for anyone evaluating it as an independent tool.

Key features of Scrunch AI

  • Multi-engine monitoring: prompt-level share of voice, rankings and answer-inclusion across ChatGPT, Perplexity, Claude, Gemini and Copilot.
  • Agent Experience Platform: generates machine-readable versions of your site for AI agents, plus content-gap recommendations.
  • Misinformation detection: flags sentiment shifts and inaccurate claims AI engines make about your brand.
  • AI-crawler analytics: a real-time feed of bot activity, crawl health and errors.
  • Competitive benchmarking: across competitors, personas, geographies and industry segments.
  • Enterprise controls: SSO, an Enterprise Data API and dedicated support, now within Sitecore’s platform.

Who Scrunch AI is best for

Scrunch AI suits mid-to-large brands and agencies that want multi-engine citation and brand-safety monitoring with competitive benchmarking, and that may already sit in the Sitecore ecosystem. It is less suited to solo or budget buyers, teams that need a daily refresh, or anyone relying on Google AI Overviews coverage. For daily refresh and lower entry cost, compare Peec AI or SE Ranking. See how it ranks in our best AI visibility tools guide.

Pros and cons

Pros

  • Strong metrics: misinformation detection, crawler analytics, personas
  • Agent-experience layer generates AI-readable site versions
  • Competitive benchmarking across personas and geographies
  • Enterprise backing and resources via Sitecore

Cons

  • Acquired by Sitecore (June 2026); no longer independent
  • Weekly refresh trails daily competitors
  • Per-engine prompt multiplier raises the effective cost
  • No Google AI Overviews or AI Mode coverage

Related guides

Compare the whole field in our best AI visibility tools guide, see the top Profound alternatives, and learn the method in answer engine optimization and AI brand monitoring.

Frequently Asked Questions

How much does Scrunch AI cost per month?

Scrunch AI starts at $250/mo billed annually ($300 month-to-month) on the Starter plan, with three users, 350 custom prompts and email support. Growth is $417/mo annual ($500 monthly) with more users and prompts, and Enterprise is custom. Note prompts are counted per engine, so multi-engine tracking consumes credits faster. There is a 7-day no-card trial.

What is Scrunch AI?

Scrunch AI is an AI-search visibility and answer-engine-optimization platform founded in 2023 in Salt Lake City. It monitors how brands appear across ChatGPT, Perplexity, Claude, Gemini and Copilot, and adds an Agent Experience Platform that makes your site more readable to AI agents. In June 2026 it was acquired by Sitecore for a reported $225 million.

Did Sitecore acquire Scrunch AI?

Yes. Sitecore announced the acquisition of Scrunch AI in June 2026 for a reported $225 million, and Scrunch now operates within Sitecore’s digital-experience platform. If you are evaluating Scrunch as a standalone tool, factor in that its roadmap and packaging are now tied to Sitecore rather than to an independent startup.

Which AI engines does Scrunch AI track?

Scrunch AI tracks five surfaces: ChatGPT, Perplexity, Claude, Gemini and Copilot. Notably, it does not currently cover Google AI Overviews or AI Mode, which is worth weighing if Google’s AI surfaces matter to you. Prompts are counted per engine, so tracking one query across several engines uses several prompt credits.
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