TL;DR: ZoomInfo (zoominfo.com) is a large B2B contact and company database with buying-intent signals and an AI copilot. Pricing is by quote only, in three sales plans: Professional, Copilot Advanced and Copilot Enterprise. It suits a larger sales team that is ready to talk to sales. App Score: 5.9/10.
Updated October 2026
How ZoomInfo measures up
Weighted against our AI SDR tools rubric. Sub-scores out of 10; weight in brackets.
Our independent score, from our own weighted rubric. How we rank.
| Starting price | Quote only |
| Sales plans | Professional, Copilot Advanced and Copilot Enterprise |
| What it automates | Contact and company data, AI email writing and calling on Professional, buyer-signal tools on the Copilot plans, and cadences with a phone dialer and an email tool |
| Fits | Larger teams that are ready to talk to sales |
| Free plan or trial | Free trial available. No free plan. |
| Reply handling and booking | Ask the company |
A B2B contact and company database is a large searchable list of businesses and the people who work there, with job titles and contact details. ZoomInfo is one of the biggest. On top of the data it adds buying-intent signals, which are clues that a company may be ready to buy, such as visits to a website. The Copilot plans use AI to rank which accounts to contact first.
Key features of ZoomInfo
- Contact and company data: the Professional plan includes contact and company data and mobile numbers.
- CRM integrations: Professional connects to your CRM, the app where you keep customers and deals.
- AI email writing: Professional includes AI email generation. Copilot email drafts can be edited and personalized before sending.
- Calling and cadences: intelligent dialing (a tool that places calls for your reps) is on Professional. You can build multi-touch cadences, which are planned series of emails and calls, with a phone dialer and an email tool.
- Buyer signals: Copilot Advanced prioritizes accounts on buyer signals, intent, website visitors and buying groups, and adds plays (set sales steps). It also exports emails to Outreach or Salesloft.
- Real-time intent: Copilot Enterprise adds real-time intent, activity automation, custom signals and a dedicated manager.
How does ZoomInfo work?
ZoomInfo starts with a conversation, then a database you search. The usual path has four steps.
- Ask for a quote. Pick one of the three sales plans with the sales team. A free trial is available.
- Search the database. Find companies and people, with contact data, mobile numbers and CRM integrations on Professional.
- Decide who to contact first. On the Copilot plans, buyer signals, intent and website visitors help rank accounts.
- Reach out. Use cadences with the phone dialer and the email tool. Copilot email drafts can be edited before sending.
Who ZoomInfo fits
If you run a larger team that is ready to talk to sales and wants a big database with buying signals, ZoomInfo fits. If you need a price you can see before a sales call, ZoomInfo does not have one, because every plan is quoted. Apollo has a free plan and a price per seat, and Clay has a free plan and one price for the whole team. See the whole field in our AI SDR tools guide.
ZoomInfo pricing
ZoomInfo is quote only. Every sales plan is quote only, so you ask for a quote and compare plans in a call. Each sales plan has a free trial. The marketing plans are quote only too. The table below shows what each plan adds.
| Plan | Price | What it adds |
|---|---|---|
| Professional | Quote only | Contact and company data, mobile numbers, CRM integrations, AI email writing and intelligent dialing |
| Copilot Advanced | Quote only | Account priority on buyer signals, intent, website visitors, buying groups and plays |
| Copilot Enterprise | Quote only | Real-time intent, activity automation, custom signals and a dedicated manager |
Ask what each plan includes before you agree, how many users and how much data the quote covers, and how long the contract runs. Compare at least one other tool with a price you can see.
What does a team pay for ZoomInfo?
The cost for one, three or five people comes as a quote. Every sales plan is quote only, so the bill depends on the plan, the number of users and the data in the quote. Ask for the same quote for each of the three sales plans so you can compare them side by side. The marketing plans are quote only too.
How does ZoomInfo compare with Apollo and Clay on price?
ZoomInfo is quote only. Apollo charges per seat, and Clay charges one price for the whole team. Prices are in US dollars as of 19 October 2026.
| Tool | Starts at | Free plan or trial | Sends email itself |
|---|---|---|---|
| Clay | Free; Launch $185 a month, monthly billing | Free plan; 14-day trial on paid plans | Yes (from Launch) |
| Apollo | Free; Basic $65 per seat a month, monthly billing | Free plan; 14-day trial on Basic and Professional | Yes |
| ZoomInfo | Quote only | Free trial available | Yes (cadences with a phone dialer and an email tool) |
What should you ask before you buy ZoomInfo?
- What does each of the three sales plans cost for my number of users?
- How much data and how many mobile numbers does the quote include?
- How long is the contract, and what happens at renewal?
- How will I handle replies and booking? Ask ZoomInfo how it handles both.
ZoomInfo terms in plain words
- Quote only: the price is given after you talk to the sales team.
- Buying-intent signal: a clue that a company may be ready to buy, such as visits to a website.
- Copilot: ZoomInfo's AI assistant that ranks accounts and drafts emails.
- Cadence: a planned series of emails and calls.
- CRM: the app where you keep customers and deals, such as HubSpot or Salesforce.
- Account: a company you want to sell to.
Pros and good to know
Pros
- A large B2B contact and company database
- Buying-intent signals and an AI copilot
- A free trial on the sales plans
- Cadences with a phone dialer and an email tool
- CRM integrations on the Professional plan
Good to know
- Every plan is quote only, so you cannot see a price first.
- The marketing plans are quote only too.
Best for your situation
Guides & comparisons
Frequently Asked Questions
How much does ZoomInfo cost?
ZoomInfo is quote only. Every sales plan is quote only, so you ask the sales team for a quote. There are three sales plans: Professional, Copilot Advanced and Copilot Enterprise. A free trial is available.
Does ZoomInfo have a free trial?
Yes. A free trial is available, and each of the three sales plans has a free trial. There is no free plan.
What is ZoomInfo?
ZoomInfo (zoominfo.com) is a large B2B contact and company database with buying-intent signals, an AI copilot and sales tools. It is sold mostly by quote.
What are the ZoomInfo plans?
The sales plans are Professional, Copilot Advanced and Copilot Enterprise. Professional covers contact and company data, mobile numbers, CRM integrations, AI email writing and intelligent dialing. Copilot Advanced adds account priority on buyer signals. Copilot Enterprise adds real-time intent, custom signals and a dedicated manager.
Is there a cheaper alternative to ZoomInfo?
Apollo has a free plan, then $65 per seat a month on monthly billing. Clay has a free plan, then $185 a month for the whole team. Both show their prices, which ZoomInfo does not.
Who is ZoomInfo's biggest competitor?
Among the tools on this site, Apollo and Clay do the closest job. Apollo is a contact database with sending and a per-seat price. Clay builds lead lists from more than 150 data providers. Both start with a free plan.
Can ZoomInfo send emails?
Yes, in part. ZoomInfo has cadences with a phone dialer and an email tool, and Copilot Advanced also exports emails to Outreach or Salesloft.
Is ZoomInfo worth it for a startup?
ZoomInfo suits a larger team that is ready to talk to sales and wants a big database with buying signals. A startup that wants a price it can see first usually starts with a tool that shows one. The free trial lets you test the data on real prospects.
Bottom line
ZoomInfo fits a larger sales team that is ready to talk to sales and wants a big contact and company database with buying signals. Before you buy, check three things. Ask for the quote for each of the three sales plans. Test the data on a short list of people you already know. And ask the company how it handles replies and booking. The free trial lets you test the first two.
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