Wellows

TL;DR: Wellows (wellows.com) shows whether ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini name your brand or link to your pages. It then helps you close the gaps, meaning the questions where a rival is named and you are not. If you run an agency or a small marketing team and want tracking, writing help and outreach contacts in one product, it fits. Plans start at $29 a month with a 7-day free trial. It does not track Claude or Microsoft Copilot, and there is no free plan. App Score: 7.2/10.

AI visibility means how often AI assistants name your brand or use your pages as a source. Google AI Overviews and AI Mode are the AI summaries inside Google search. Wellows does three jobs. It tracks where AI answers use your pages as a source (a citation), and where they use a rival’s instead. It helps you write pages to fill the gaps. And it lists other websites worth asking for a mention, with contact details and an email template.

Key features of Wellows

• Citation share: the main number is the percentage of all citations, across your tracked questions and rivals, that point to you. A citation is a web page an AI answer pulled from. It counts your own pages and other sites that mention you. It is a share, not a 0 to 100 grade.
• Sentiment of the source: each cited page is marked positive, neutral or negative. This describes how that page talks about your brand, not what the AI engine thinks.
• Question tracking: add questions by hand, by file upload, or from suggestions based on your Google Search Console data (Google’s free report on how your site does in search). Tag them as branded (your brand name is in the question) or non-branded, filter them, read the full AI answer and export to CSV.
• Engine and rival views: see your visibility engine by engine and set it against competitors. Regions are measured separately.
• Performance History: compare any two dates and see which citations you gained and lost.
• Quick Wins and Content Opportunities: a ranked list of the next actions worth taking. It also lists questions where rivals are cited and you are not, with a suggested title for each.
• KIVA writing agent: drafts pages using your brand guidelines and your Search Console data, and can send drafts to WordPress.
• Outreach: lists other websites that AI engines cite, shows which of them already mention you, and gives contact details and ready-to-send email templates. You can export the list.
• White-label reports: reports, dashboards and the first audit can carry your agency name. Clients do not log in under your brand.
• Free tools: a free AI visibility report and a query fan-out generator (it turns one question into many related ones) let you test before you pay.

Who Wellows is best for

If you run an agency, one plan covers unlimited client projects and unlimited team seats, and reports can carry your agency name. If you run a small in-house marketing or SEO team, you get tracking, drafts and outreach contacts in one product from $29 a month, instead of three separate tools. If you need Claude, Microsoft Copilot, Grok or DeepSeek tracked, Wellows does not cover them, so check the alternatives below. It also does not publish how many people ask each question. See where it sits in our best AI visibility tools guide.

Wellows pricing

Wellows prices by a monthly balance of checks, not by the number of brands or users. It calls one check an AI answer (explained below the table). Prices are in US dollars and billed monthly, as of October 2026.

What is a Wellows AI answer? One AI answer is one question asked of one AI engine on one day. Ask 12 questions on all five engines every day for a month and you use about 1,800 answers. That is the Basic plan.

Checking weekly instead of daily uses about one seventh of the balance. Switching an engine off for a project also uses fewer answers.

Every plan has all five engines, unlimited projects, unlimited questions (Wellows calls them prompts) and unlimited seats. The limit is the balance. If it runs out, checking pauses until your next billing date. There are no top-ups and unused answers do not roll over. Upgrades apply at once; downgrades apply at the next billing cycle.

Every plan has a 7-day free trial. There is no free plan and no annual price is published. Wellows also offers free public tools, such as an AI visibility report. These are not a free plan.

Wellows alternatives

These are the tools buyers set beside Wellows on our list. Plans and prices are as of October 2026.

• Otterly.ai: from $29 a month for 15 questions (it calls them prompts) on 4 core engines (ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot). Google AI Mode, Gemini and Claude cost extra. If Microsoft Copilot tracking matters to you, Otterly.ai includes it. It stays on tracking and an audit, while Wellows adds drafting help and outreach.
• Peec AI: from $95 a month, with 6 core engines, of which 3 can be tracked at once. If you want gap analysis and competitor views in a fast, clean interface, compare it with Wellows.
• Frase: from $49 a month, with up to 5 engines (all 5 on its Scale plan). It links tracking to content briefs and a writing editor, so it suits you if writing is the main job.

Pros and cons

Pros

• Five engines on every plan, including the $29 plan
• Unlimited projects, questions and team seats on every plan
• Tracking, drafting help and outreach contacts in one product
• Compares any two dates and shows citations gained and lost
• Connects to Google Search Console and WordPress
• 7-day free trial on every plan

Good to know

• No free plan. A 7-day free trial is offered instead, and no annual price is published.

Related guides

Compare the whole field in our best AI visibility tools guide and see the Profound alternatives. To learn the method, read answer engine optimization (getting AI assistants to name and cite your brand) and AI brand monitoring.

Frequently Asked Questions

Bottom line

Wellows fits an agency or a small marketing team that wants AI tracking, writing help and outreach contacts in one product, from $29 a month. Before you buy, check three things. Make sure you do not need Claude or Microsoft Copilot tracked. Check that the monthly balance of checks (Wellows calls them AI answers) suits how often you want to track. And be ready to edit its drafts. The 7-day free trial lets you test all three.