11x

TL;DR: 11x (11x.ai) sells AI agents that find prospects, write messages, handle replies and book meetings. Alice runs outbound outreach. Julian handles phone calls. Alice starts at $3,750 a month on yearly billing, Julian at $2,417 (chat) or $5,333 (voice), and you buy through a demo. If you run a sales team that can book a demo and negotiate terms, 11x fits. Ask for a written price, the contract length and the exit terms. App Score: 6.8/10.

An AI SDR (sales development rep) is software that does the early steps of outbound sales, meaning contacting possible buyers who have not asked to hear from you. It finds people to contact, writes the first message and sends it. 11x calls its products agents, or "digital AI workers".

Key features of 11x

• Alice (outbound): builds lists from signals such as funding, hiring, job changes, tech stack and website visits, researches each contact, writes a message for each one and runs the sequence across email and social. It can also work from your CRM.
• Julian (phone): answers inbound calls, calls back form fills, asks your qualifying questions, then books a meeting on a rep's calendar or transfers the call live. It also calls existing customers who have opted in, about renewals and upgrades. For phone calling on its own, see our voice agents guide and AI cold calling page.
• Replies and meetings: the agents read each reply, sort it as interested, objection, needs more information or unsubscribe, answer common objections from your knowledge base and book a meeting with the right rep.
• Email sending safeguards: 11x sets up separate sending domains with DKIM, DMARC and SPF (records that prove an email really comes from you). It warms them up (raises sending volume slowly so inbox providers learn to trust them), rotates them and tests whether emails land in the inbox or spam.
• Control and review: 11x offers three set-ups: 11x runs the system, 11x builds it to your spec, or your team configures it. You set the tone, escalation rules and send windows, and choose an approval mode: review every message, a sign-off step for a named person, or autopilot. You can also preview real messages for sample leads before anything is sent.

Who 11x fits

If you lead a sales team that can run a demo process and negotiate a contract, 11x fits. It suits you most if you keep deals in Salesforce, HubSpot, Pipedrive or Zoho and want one provider for outbound email, social, inbound calls and replies. Ask the six questions below first. If you are a founder on a small budget, 11x starts at $3,750 a month on yearly billing, so compare lower priced tools such as Unify or AiSDR.

11x pricing

You buy 11x through a demo. Alice starts at $3,750 a month on yearly billing (2,000 new prospects a month, up to 5 users). Julian starts at $2,417 a month for chat and $5,333 for voice. Pro and Enterprise are by quote. Ask for the price in writing on the demo.

What to ask on a demo:

• What is the price per month, in writing, and what does it include?
• How long is the contract, and is there a break clause (a term that lets you end it early)?
• Who owns the sending domains and mailboxes?
• Which approval mode does my account start in?
• When was the SOC 2 Type II report issued, and what does it cover?
• Can I speak to a customer of a similar size to mine?

Track record

On 24 March 2025, TechCrunch reported that several companies whose logos were on 11x's website were not customers. 11x told TechCrunch it removed such mentions when asked and that any it missed were due to human error. The same story covers break clauses (terms that let a customer leave early), typically at three months. Three current and former 11x workers told TechCrunch that most early customers used those clauses to leave. An 11x spokesperson said some enterprise contracts run 12 months with an opt-out after 3 months. Pleo and Rho confirmed to TechCrunch that they use 11x. This coverage dates from 2025, and this page does not judge how 11x performs in 2026.

11x alternatives

These are the tools buyers set beside 11x on our AI SDR tools list. Prices are as of 19 October 2026.

• Artisan: a free plan, then Intern at $250 a month on yearly billing ($280 monthly) and Employee at $600 ($660 monthly), with quotes for business plans. If you want a similar managed agent with a clear price, compare it with 11x.
• Amplemarket: a Startup plan at $600 a month on an annual term, with 2 users and 27,000 contacts. Growth and Elite are quoted. All plans include a free trial. If you want a set entry price and a demo track for larger plans, compare it with 11x.
• AiSDR: $1.50 per person prospected on pay as you go, with no sales call needed. If you want to see a price and start without a demo, compare it with 11x.

Pros and good to know

Pros

• Native links to Salesforce, HubSpot, Pipedrive and Zoho
• Email set-up with authentication records, warm-up, rotation and inbox placement tests
• Email, social, SMS, chat, WhatsApp and phone from one provider
• Preview of real messages for sample leads before anything is sent

Good to know

• Alice starts at $3,750 a month on yearly billing. Pro and Enterprise are by quote. Buying starts with a demo.
• Alice Growth includes up to 5 users and 2,000 new prospects a month. Annual billing is the default. Ask about contract length and exit terms.
• The SOC 2 report is available on request. Ask for its date and scope.
• Autopilot is one of three approval modes. Choose per segment: review every message, a sign-off step for a named person, or autopilot.

Frequently Asked Questions

Bottom line

11x fits a sales team that can book a demo and wants one provider for outbound outreach, inbound calls and replies, with links to the CRM it already uses. Before you sign, get four things in writing: the monthly price, the contract length and break clause, which approval mode your account starts in, and the date and scope of the SOC 2 Type II report. If you want a lower entry price or a start without a demo, compare Unify or AiSDR.