Quick answer
An AI SDR (software that finds prospects, writes the first message and sends it) costs between $0 and $5,333 a month on a plan with a set price. Paid entry plans start at $20 a month. Alice, the main 11x outbound plan, starts at $3,750 a month on yearly billing, and Julian voice starts at $5,333. The next highest set price is $600 a month (Amplemarket Startup, on a yearly term). Tools that price by quote have no number to compare, so expect to book a demo.
- If you want to spend nothing yet: Unify, Regie.ai, Apollo, Clay and Artisan each have a free plan, and Rox has a free start.
- If you want to pay only for the people you reach: AiSDR charges $1.50 per person prospected.
- If you already have a list and only need to send: Smartlead starts at $39 a month and lemlist at $69, both on monthly billing, and Instantly at $47 to $76.50 a month depending on the plan set shown to you.
- If you want the software to run most of the job: Artisan starts at $280 a month on monthly billing, and Amplemarket's Startup plan is $600 a month on a yearly term. 11x Alice starts at $3,750 a month on yearly billing.
- If you need a price before you buy: Outreach, ZoomInfo and Artisan's business plans are quote only. 11x starts at $3,750 a month for Alice on yearly billing, and you buy through a demo.
Prices are in US dollars as of 19 October 2026. Below you will find the price of all 16 tools, how each one charges, what costs extra and a monthly example for a team of one to three people.
How much does an AI SDR cost in 2026?
An AI SDR does the first-contact work of a sales development rep (SDR). It finds the right people, writes a message for each one and sends it. Some products also handle replies and book the meeting.
The brand matters less than the way a tool charges. Four things set your bill: how the tool counts (per seat, per person, per credit or per plan), how many people you contact each month, whether you buy data and sending setup from the same tool, and whether a person must review messages.
This page puts the price of every tool from our guide to the best AI SDR tools for startups side by side. Use that guide to see what each tool does and who it fits. Prices here are on monthly billing unless noted.
How much does each AI SDR tool cost?
Prices are in US dollars as of 19 October 2026. The tools are grouped by how they charge. A seat is one user's license. A credit is a unit the tool uses up when it works. A contact is one person in your campaign.
| Tool | How you pay | Starts at | Next plans | Free plan or trial |
|---|---|---|---|---|
| Unify | Per seat, plus credits | Free; Base $20 per seat a month | Pro $60 per seat. Business: quote only, billed yearly | Free plan (up to 3 seats, limited credits); 14-day Pro trial, no card |
| Apollo | Per seat | Free (75 credits a month, 900 a year); Basic $65 per seat | Professional $99. Yearly billing: Basic $49, Professional $79. Organization is sold on yearly billing only, from $119 per seat per month, with a 3-seat minimum | Free plan; 14-day trial on Basic and Professional |
| Regie.ai (RegieGO) | Per seat (Team) or flat (Pro) | Free; Pro $49 | Team $150 per seat, 2-seat minimum. Yearly billing: Pro $41, Team $125. Enterprise: quote only | Free plan (250 one-time credits per person), no card |
| AiSDR | Per person reached | $1.50 per person prospected, charged daily | Team plans for 1,000 or more people a month: quote only | No sales call; sign up without a card, build and test a campaign, and pay when you launch |
| Artisan | Credits | Free (300 credits a month); Intern $280 a month | Employee $660. Yearly billing: Intern $250, Employee $600. Business plans: quote only | Free plan; 30-day trial of 10,000 credits, no card |
| Clay | Credits (actions and data credits) | Free (500 actions and 100 data credits a month); Launch $185 | Growth $495. Yearly billing: Launch $167, Growth $446. Enterprise: quote only | Free plan; 14-day trial on paid plans |
| Landbase | Credit bundles | $499 a month (15,000 credits) | $1,999 (75,000 credits) and $4,999 (200,000 credits). Enterprise: quote only | 1,000 free credits, no card |
| Rox | Actions | Free start; Individual $100 (10,000 actions) | Teams $255 (15,000 actions). Enterprise: quote only | Free start; ask what the limits are |
| Salesforge (Agent Frank) | Flat plan | Pro $48 | Growth $96. Agent Frank $499 on yearly billing ($599 billed quarterly), plus $0.25 per contact from 2,000 contacts a month. Yearly billing: Pro $40, Growth $80 | 14-day trial on Growth; Agent Frank has no trial and starts with a demo |
| Instantly | Flat plan | Starter $76.50 on yearly billing (1,500 credits, 1,000 uploaded contacts, 5,000 sends a month). Some accounts still see Growth at $47 | Scale $238 and Agency $695 on yearly billing. Older plans: Hypergrowth $97, Light Speed $358. Enterprise: quote only | 14-day free trial |
| lemlist | Flat plan (Email) or per user (Multichannel) | Email $69 (unlimited users, up to 50,000 emails a month) | Multichannel $109 per user. Yearly billing: $55 and $87. Enterprise: quote only | 14-day free trial |
| Smartlead | Flat plan | Base $39 (2,000 contacts, 6,000 sends a month) | Pro $94; Smart $174; Prime $379. Yearly billing: $32, $78, $144 and $315 | Free trial, no card |
| Amplemarket | Flat plan, yearly term | Startup $600 a month on a yearly term (2 users, 27,000 contacts) | Growth and Elite: quote only | Free trial on all plans |
| 11x | Flat plan, yearly billing | Alice $3,750 a month on yearly billing (up to 5 users, 2,000 new prospects a month and managed mailboxes included). Julian, the inbound agent, from $2,417 for chat or $5,333 for voice | Pro and Enterprise: custom | No free plan or self-serve trial; you buy through a demo |
| Outreach | Quote only | Quote only | Per-seat access plus usage-based AI credits | Demo |
| ZoomInfo | Quote only | Quote only | Professional, Copilot Advanced and Copilot Enterprise plans | Free trial available |
Quote only means the company sets the price after a call.
How do AI SDR tools charge?
There are five ways. Most tools use one of them, and some mix two.
Per seat
You pay for each person who uses the tool, so three users cost three times the seat price. Unify, Apollo, Regie.ai Team and lemlist Multichannel charge this way, from $20 to $150 per seat a month (Regie.ai Team and Apollo Organization have seat minimums).
Good to know:
- Every seat on one Apollo account uses the same plan level.
- Apollo Organization needs at least 3 seats; Regie.ai Team at least 2.
Per person reached
You pay for each person the tool contacts. AiSDR charges $1.50 per person prospected. It is charged daily and you can stop at any time. Research, list building and writing cost nothing extra. Salesforge's Agent Frank is a $499 plan on yearly billing, and contacts cost $0.25 each from 2,000 a month.
Good to know:
- The bill grows with volume, so start with a small test list.
Per credit or action
A credit (or action) is a unit the tool uses up each time it does a job, such as finding an email address. Clay, Landbase, Rox, Artisan and Unify count this way. Clay has two meters, actions and data credits, so your cost depends on how many steps each row runs. Artisan uses about 20 credits per person in a full campaign. Unify gives each seat credits every month: 800 on Base and 2,400 on Pro.
Good to know:
- Ask what happens when your monthly credits run out.
- Artisan's unused credits do not roll over on yearly plans.
Flat plan
You pay one monthly price, with limits on contacts or emails instead of a charge per person. Smartlead, Instantly, Salesforge, lemlist Email, Regie.ai Pro, Amplemarket Startup and 11x Alice work this way, from $39 to $3,750 a month.
Good to know:
- Smartlead Base covers 2,000 contacts and 6,000 sends.
- Instantly Starter covers 1,000 uploaded contacts and 5,000 emails a month.
Quote only
The company sets the price after a call. Outreach and ZoomInfo are quote only on every plan. Artisan's business plans, Amplemarket's Growth and Elite plans, 11x's Pro and Enterprise plans, Unify Business and AiSDR's team plans are quote only too. Outreach combines per-seat access with usage-based AI credits.
Good to know:
- Artisan sizes plans by leads, mailboxes and dialer seats.
- AiSDR prices team plans by volume.
What costs extra on top of the plan price?
The plan price is rarely the whole bill. These extras are priced on top, in dollars unless noted.
| Tool | What costs extra | What it costs |
|---|---|---|
| Smartlead | Google mailboxes and domains | Mailboxes from $4.50 per mailbox a month; domains from $13 a year |
| AiSDR | Warmed-up mailbox | $33 |
| Unify | Managed mailboxes (Business plan) | $25 per mailbox a month |
| Artisan | Mailboxes and phone numbers | Billed separately; ask Artisan for the prices |
| Artisan | Email and phone data | 2 credits per email address; 10 credits per phone number |
| lemlist | Lead data | $20 a month for 2,000 credits (400 emails or 100 phone numbers) |
| Instantly | Lead finder credits | Lead finder credits come with each plan (Starter 1,500, Scale 10,000, Agency 45,000); older accounts buy credit plans separately |
| Landbase | Email and phone data | 1 credit per verified email ($0.033); 10 credits per phone number |
| Smartlead | Email verification | Each plan includes verified emails, from 2,000 on Base to 170,000 on Prime; more are an add-on |
| AiSDR | Managed service for one campaign (you review and approve before anything sends) | $149 per campaign |
| AiSDR | Fully managed service | $2,500 a month |
| Artisan | Power dialer for your reps | $75 a seat a month on monthly billing ($67 on yearly billing) |
| Instantly | AI Reply Agent | 5 credits for each reply it writes |
In plain words:
- Mailboxes and domains. A mailbox is the email account your messages go out from. A domain is the part of your address after the @. Cold email needs both. Some tools sell them, and others expect you to bring your own.
- Data credits. Finding an email address or a phone number costs credits, and phone numbers cost more than emails.
- Email checks. Verification removes addresses that would bounce (come back undelivered). Bounces hurt your sender reputation, which is the trust that Gmail and other providers place in your domain.
- A person to review. Approving messages yourself costs time, not a fee. With a managed service, a specialist from the company builds and runs the campaign while you approve it. AiSDR prices that at $149 per campaign.
Good to know:
- Amplemarket Startup, 11x Alice and Unify Business are billed yearly.
- AiSDR team plans are billed monthly with quarterly contracts.
What does an AI SDR cost a startup with one to three people?
Here are ten setups for a team of three, with the maths. Prices are on monthly billing as of 19 October 2026. A tool that counts in credits, such as Artisan, cannot be priced per person exactly, so its plan size is shown instead.
| Setup | What you buy | The maths | Monthly cost |
|---|---|---|---|
| Free data plus sender | Apollo Free, Smartlead Base and 3 Google mailboxes | $0 + $39 + 3 mailboxes at $4.50 each ($13.50) | From $52.50, plus a domain from $13 a year |
| Chat box, small plan | Unify Base for 3 seats | 3 seats at $20 each | $60 |
| Chat box with CRM link | Unify Pro for 3 seats | 3 seats at $60 each | $180 |
| Database with sending | Apollo Basic for 3 seats | 3 seats at $65 each | $195 ($147 on yearly billing) |
| List builder plus sender | Clay Launch and Smartlead Base | $185 + $39 | $224 |
| Pay per person | AiSDR, 300 people reached | 300 people at $1.50 each | $450 |
| Managed agent | Artisan Intern (about 500 leads contacted) | One plan, 10,000 credits | $280 ($250 on yearly billing) |
| Agent plus team | Amplemarket Startup (2 users, yearly term) | One plan | $600 |
| Premium agent | 11x Alice (up to 5 users, 2,000 new prospects a month, yearly billing) | One plan | $3,750 |
| Quote only | Outreach or ZoomInfo | Price set after a demo | Quote only |
The same three people cost from about $53 to $3,750 a month, depending on how much of the job you hand to the software. In the first five rows you do more of the work: you build the list, tune the messages and watch your sending. In the next four, the software or the company's team does more.
Good to know:
- The AiSDR row leaves out its $33 warmed-up mailbox.
- The Artisan row leaves out mailboxes, which are billed separately.
Where can you check the current price?
Prices change, so confirm the number with the company before you pay. These links go to each company's site.
Guides & comparisons
Frequently asked questions
How much does an AI SDR cost?
Entry plans with a set price run from $0 to $5,333 a month (11x Julian voice). Unify, Regie.ai, Apollo, Clay and Artisan have free plans. Paid entry plans start at $20 a month (Unify Base, per seat). AiSDR charges $1.50 per person prospected. Amplemarket's Startup plan is $600 a month on a yearly term, and 11x Alice starts at $3,750 a month on yearly billing. Outreach and ZoomInfo are quote only.
How much does 11x AI cost?
11x starts at $3,750 a month for Alice, its outbound agent, on yearly billing. That includes up to 5 users, 2,000 new prospects a month and 11x-managed mailboxes. Julian, its inbound agent, starts at $2,417 a month for chat and $5,333 for voice. Pro and Enterprise are custom. You buy through a demo.
How much does Artisan AI cost?
Artisan has a free plan with 300 credits a month. Intern is $280 a month (10,000 credits, about 500 leads contacted) and Employee is $660 a month (25,000 credits, about 1,250 leads contacted), both on monthly billing. On yearly billing they are $250 and $600. New accounts get a 30-day trial of 10,000 credits with no card. Business plans (Team, Scale and Enterprise) are quote only. Mailboxes and phone numbers are billed separately.
How much does AiSDR cost?
AiSDR charges $1.50 per person prospected on pay as you go. It is charged daily and you can stop at any time. Research, list building and writing cost nothing extra. Team plans for 1,000 or more people a month are quote only. A warmed-up mailbox is $33, a managed service is $149 per campaign and a fully managed service is $2,500 a month.
Is there a free version of Clay?
Yes. Clay's free plan gives 500 actions and 100 data credits a month. Paid plans start at $185 a month on monthly billing ($167 on yearly billing) and have a 14-day trial.
Is there a free AI SDR tool?
Yes, with limits. Unify has a free plan with limited credits and up to 3 seats. Regie.ai Free has 250 one-time credits. Apollo has a free plan with 75 credits a month (900 a year). Clay Free has 500 actions and 100 data credits a month. Artisan's Free plan has 300 credits a month, with no card. Rox offers a free start, and Landbase gives 1,000 free credits with no card.
How do I work out what an AI SDR will cost me?
Multiply, then add the extras. For a per-seat tool, multiply the seat price by the number of people who will use it: 3 seats at $60 is $180 a month. For a per-person tool, multiply the price by the people you want to reach: 300 people at $1.50 is $450. For a flat plan, take the plan price. Then add mailboxes, domains and data credits.
Which AI SDR should you budget for?
Here is the short version again.
- If you run outbound alone and want to spend $0 to $100 a month, start with a free plan from Unify, Regie.ai, Apollo or Clay, or add Smartlead from $39 if you only need to send.
- If you want to pay only for the people you reach, look at AiSDR at $1.50 per person.
- If two or three of you will use one tool, look at Unify at $20 or $60 per seat, or Apollo at $65.
- If you want the software to run most of the job and can spend $280 to $600 a month, look at Artisan or Amplemarket. With a larger budget, look at 11x Alice at $3,750 a month on yearly billing.
- If you can only get a price on a call, book the demo with your team size and monthly volume ready.
Prices change, so confirm the price with the company before you buy. Whatever you pick, start with a small test list and watch your spam rate. Prices are in US dollars as of 19 October 2026 and can change.
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