Quick answer
11x sells AI agents that find prospects, write messages, handle replies and book meetings. 11x starts at $3,750 a month for Alice on yearly billing; Pro and Enterprise are custom. You buy through a demo. Here is what to use instead, matched to what you need.
Updated October 2026
- If you want to see a price and start without a sales call: Unify has a free plan, then $20 or $60 per seat a month, billed monthly (a seat is one user's license).
- If you want to pay only for the people you reach: AiSDR charges $1.50 per person prospected, with no sales call.
- If you want an agent the company runs for you, with a plan price you can see: Artisan has a free plan, then $280 a month on monthly billing ($250 on yearly billing).
- If you want cold email now and an agent later: Salesforge Pro is $48 a month on monthly billing ($40 on yearly billing). Its agent, Agent Frank, is $499 a month on yearly billing and starts with a demo.
- If you want data, buying-signal alerts and sequences in one place and can commit to a year: Amplemarket's Startup plan is $600 a month on a yearly term.
- If you want a free start for research and message drafting: Regie.ai (RegieGO) has a free plan, then Pro at $49 a month.
- If you can book a demo and negotiate terms: 11x fits. Alice starts at $3,750 a month on yearly billing; Pro and Enterprise are custom.
An AI SDR (sales development rep) is software that finds prospects, writes the first message and sends it. Prices are monthly, in US dollars, as of 19 October 2026.
Who is this page for?
This page is for founders and first sales hires who are buying software and weighing 11x against other tools.
11x is one of 16 tools in our guide to the best AI SDR tools for startups. The six tools here are the other AI SDR agents in that guide.
What does 11x do, and how is it sold?
11x calls its products agents, or "digital AI workers". Alice runs outbound outreach. Julian handles phone calls. Alice finds people to contact from signals such as funding, hiring, job changes, tech stack and website visits, researches each contact, writes a message for each one and runs the sequence across email and social. Julian answers inbound calls, calls back form fills, asks your qualifying questions, then books a meeting on a rep's calendar or transfers the call live.
| Item | 11x |
|---|---|
| Starting price | Alice from $3,750 a month on yearly billing. Julian from $2,417 a month for chat and $5,333 for voice. Pro and Enterprise are custom. You buy through a demo. |
| Free plan or trial | No free plan or self-serve trial. You start with a demo. |
| Channels | Voice, chat, email, social, SMS and WhatsApp, plus a dialer for your reps |
| Works with | Salesforce, HubSpot, Pipedrive and Zoho (native, two-way, meaning data moves both ways); other CRMs through an API |
| Security | SOC 2 Type II, CASA Tier 3, GDPR and CCPA |
Alice Growth includes up to 5 users, 2,000 new prospects a month, 11x-managed Gmail mailboxes with domain setup, warm-up, inbox rotation and monitoring, two-way CRM sync, onboarding and support.
11x offers three set-ups: 11x runs the system, 11x builds it to your spec, or your team configures it. You set the tone, escalation rules and send windows, and choose an approval mode: review every message, a sign-off step for a named person, or autopilot. You can preview real messages for sample leads before anything is sent. For email, 11x sets up separate sending domains with DKIM, DMARC and SPF (records that prove an email really comes from you), warms them up (raises sending volume slowly so inbox providers learn to trust them), rotates them and tests whether emails land in the inbox or spam.
Phone calling belongs to voice-agent software. See our guide to AI voice agents and the page on AI cold calling. For the full picture of 11x, read our 11x review.
Why do people look for an 11x alternative?
11x suits teams that can run a demo and negotiate a contract. These are reasons a different tool can fit better.
- You want a lower starting price. Alice starts at $3,750 a month on yearly billing. Every tool below has a plan at $600 a month or less, and Unify, Artisan and Regie.ai start free.
- You want the contract terms up front. Annual billing is the default with 11x. Ask about contract length and exit terms.
- You want to start free. Unify, Artisan and Regie.ai have free plans. You can sign up for AiSDR without a card. Amplemarket gives a free trial on all plans.
What has the press reported about 11x?
On 24 March 2025, TechCrunch reported that several companies whose logos were on 11x's website were not customers. 11x told TechCrunch it removed such mentions when asked and that any it missed were due to human error. The same story covers break clauses (terms that let a customer leave early), typically at three months. Three current and former 11x workers told TechCrunch that most early customers used those clauses to leave. An 11x spokesperson said some enterprise contracts run 12 months with an opt-out after 3 months. Pleo and Rho confirmed to TechCrunch that they use 11x. This coverage dates from 2025, and this page does not judge how 11x performs in 2026.
Whichever tool you choose, ask to speak to a customer of a similar size to yours.
Which 11x alternative fits your startup?
Prices are monthly billing unless noted. Per-seat prices are per person, so multiply by the number of people who will use the tool.
- Solo founder, under $100 a month: Unify, Regie.ai or Artisan on a free plan, or Salesforge Pro ($48) or Growth ($96).
- One to three sellers, $100 to $600 a month: AiSDR pay as you go ($1.50 per person), or Artisan Intern ($280).
- Funded team, about $500 or more a month: Amplemarket Startup ($600 on a yearly term), Artisan Employee ($660), Salesforge Agent Frank ($499 a month on yearly billing), 11x (Alice from $3,750 a month on yearly billing), or Artisan business plans (priced after a demo).
How do the 11x alternatives compare on price?
| Tool | Starts at | Free plan or trial |
|---|---|---|
| 11x | Alice from $3,750 a month on yearly billing; Pro and Enterprise custom | Demo |
| Salesforge (Agent Frank) | $40 a month on yearly billing ($48 monthly); Agent Frank $499 on yearly billing ($599 billed quarterly) | 14-day trial on Growth; none for Agent Frank, which starts with a demo |
| Artisan | Free (300 credits a month); Intern $280 a month and Employee $660 a month on monthly billing ($250 and $600 on yearly billing). Business plans: quote only | Free plan; 30-day trial of 10,000 credits, no card |
| Unify | Free; paid from $20 per seat a month, monthly billing | Free plan; 14-day Pro trial, no card |
| AiSDR | $1.50 per person prospected | No sales call; sign up without a card and pay when you launch |
| Regie.ai (RegieGO) | Free; Pro $49 a month, monthly billing | Free plan, no card |
| Amplemarket | $600 a month on a yearly term (Startup plan) | Free trial on all plans |
Prices are in US dollars as of 19 October 2026. Credits are the units a tool uses up when it works.
Which 11x alternatives handle replies and book meetings?
| Tool | Handles replies | Books meetings | Human approval before sending |
|---|---|---|---|
| 11x | Yes (Smart Replies) | Yes | Yes (review every message, set a sign-off step for a named person, or run on autopilot) |
| Salesforge (Agent Frank) | Yes | Yes | Yes (co-pilot mode asks for your review) |
| Artisan | Yes (from Intern, and on business plans) | Yes (same plans) | Yes (a per-campaign setting) |
| Unify | Partly (replies are sorted by intent and sent to a rep's task queue; a person writes the answer) | Not listed | Yes (drafts from a chat-built sequence wait for your approval; approve in bulk or spot-check) |
| AiSDR | Yes | Yes | Yes (a first campaign can stay behind an approval step) |
| Regie.ai (RegieGO) | Replies land in your own Gmail or Outlook inbox | Ask the company | Yes (you read each draft before it goes out; messages queue for your sign-off) |
| Amplemarket | Partly (Duo Inbox drafts replies; add-on on Growth, not on Startup) | Partly (follow-ups with calendar links) | Yes (reps review, edit and send) |
All seven send the messages themselves. "Not listed" means it is not a named feature of the tool. It does not mean the tool cannot do it. Ask the company before you buy.
What does each 11x alternative offer?
Each card shows who the tool fits, what it costs and what it automates. Longer bars mean a stronger fit on that point. The five bars are Research, Deliverability, Automation, Setup and control, and Price clarity. Deliverability means whether your email reaches the inbox instead of the spam folder.
Salesforge (Agent Frank)
- Pro covers 1,000 active contacts and 5,000 emails a month.
- Growth covers 10,000 contacts and 50,000 emails.
Artisan
- Cost runs on credits, about 20 per person in a full campaign.
- Mailboxes and phone numbers are billed separately.
Unify
- Each seat gets credits every month: 800 on Base and 2,400 on Pro.
- Two-way CRM sync starts on Business.
AiSDR
- Research, lists and writing cost nothing extra on pay as you go.
- A warmed-up mailbox and a managed service are paid add-ons.
Regie.ai (RegieGO)
- Free credits are a one-time 250.
- Pro gives 5,000 credits a month.
Amplemarket
- A dedicated manager and personalized onboarding start on Growth.
- The spam checker and the mailbox recommendation start on Growth.
What should you check before you sign?
- How long is the contract, and how do you leave? Ask for the price in writing and for any break clause (a term that lets you end the contract early). Amplemarket's Startup plan is on a yearly term. You can stop AiSDR pay as you go anytime.
- Which messages need a person's approval? Artisan, AiSDR, Unify, Regie.ai and Salesforge's Agent Frank each have a way to review messages before they send. 11x lets you review every message, set a sign-off step for a named person, or run on autopilot.
- Who owns the sending domain and mailboxes? Artisan sends from your own domains in your reps' names. An AiSDR warmed-up mailbox is $33.
Frequently asked questions
What is an AI SDR?
An AI SDR (sales development rep) is software that finds prospects, writes the first message and sends it. Some products also answer replies and book the meeting. 11x, Artisan, AiSDR, Salesforge, Unify, Regie.ai and Amplemarket are AI SDR agents.
How much does 11x AI cost?
Alice starts at $3,750 a month on yearly billing, and Julian at $2,417 a month for chat or $5,333 for voice. Pro and Enterprise are custom. You buy through a demo, so ask for a written price. Among the alternatives, Unify has a free plan then $20 per seat a month, AiSDR is $1.50 per person prospected, and Artisan has a free plan then $280 a month on monthly billing. Prices are as of 19 October 2026.
Does 11x have a free plan or trial?
No free plan or self-serve trial. You start with a demo. Unify, Artisan and Regie.ai have free plans.
What are the main alternatives to 11x?
Tools that do some of the same jobs include Artisan, Unify, AiSDR, Salesforge, Amplemarket and Regie.ai. Artisan, AiSDR and Salesforge's Agent Frank also handle replies and book meetings.
Is 11x legit?
11x is a real product with set prices: Alice starts at $3,750 a month on yearly billing, and Julian starts at $2,417 for chat and $5,333 for voice. On 24 March 2025, TechCrunch reported that several companies whose logos were on 11x's website were not customers. 11x told TechCrunch it removed such mentions when asked and that any it missed were due to human error. An 11x spokesperson said some enterprise contracts run 12 months with an opt-out after 3 months. Pleo and Rho confirmed to TechCrunch that they use 11x. This coverage dates from 2025. Ask to speak to a customer of a similar size before you sign.
What is the cheapest alternative to 11x?
Unify, Regie.ai and Artisan have free plans. Salesforge Pro is $48 a month on monthly billing, and AiSDR is $1.50 per person prospected on pay as you go. For comparison, 11x Alice starts at $3,750 a month on yearly billing.
Which 11x alternative should you start with?
Here is the short version again.
- If you want to see a price and start without a sales call, look at Unify.
- If you want to pay only for the people you reach, look at AiSDR.
- If you want an agent the company runs for you, with a plan price you can see, look at Artisan.
- If you want cold email now and an agent later, look at Salesforge.
- If you want data, buying-signal alerts and sequences in one place and can commit to a year, look at Amplemarket.
- If you want a free start for research and message drafting, look at Regie.ai.
- If you can book a demo and negotiate terms, 11x may already fit.
Prices change, so check the price with the company before you buy.
Prices are as of 19 October 2026 and can change.
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