Quick answer
ABM (account-based marketing) means you pick a short list of target companies and focus your outreach on them, instead of emailing everyone. An AI agent for ABM does some of that work: it finds the companies, finds the people inside them, watches for signs they may buy and sends the first message. Here is what fits each team.
Updated October 2026
- If you keep your deals in a CRM (the app where you keep customers and deals) and want agents to watch your accounts: Rox has a free start, then $100 or $255 a month.
- If you want target companies from a plain description: Landbase starts at $499 a month for 15,000 credits, with 1,000 free credits and no card.
- If you want data, buying-signal alerts and sequences in one place and can commit to a year: Amplemarket's Startup plan is $600 a month on a yearly term.
- If you want to build your own account table and have an AI agent research each row: Clay has a free plan, then $185 a month.
- If you want to ask for accounts in a chat box, with no sales call: Unify has a free plan, then $20 or $60 per seat a month (a seat is one user's license).
- If you want an agent that runs campaigns from buying signals and books the meeting: Artisan has a free plan, then $280 a month on monthly billing.
- If you run a larger team and are ready to talk to sales: ZoomInfo is quote only, and its Copilot Advanced plan covers buying groups.
Prices are monthly, in US dollars, as of 19 October 2026. Confirm the price with the company before you buy.
Who is this page for?
This page is for founders and first sales hires who sell to a short list of companies and are buying software to help. It covers sales software only.
Seven of the 16 tools in our guide to the best AI SDR tools for startups have account features. Rox and Landbase are the two the guide groups as ABM and account agents. The other five do ABM work as part of a wider job. Software built around ad campaigns or website personalization is not covered.
What does ABM mean, and what should an AI agent do for it?
A normal outbound campaign starts with a big list of people. ABM starts with a short list of companies, and each company is an account. An AI agent here is software that takes steps on its own. It can take over five jobs.
- Pick the accounts. Build the list of companies you want as customers.
- Find the people. Find the right contacts inside each account. A buying group is the set of people who have a say in a purchase.
- Watch for signals. A buying signal is news or behavior that suggests a company may buy, such as a funding round, a job change or a visit to your website. An intent signal is a sign that a company is researching what you sell.
- Research and write. Read up on each account and write a message that fits it.
- Reach out and book. Send the message and set up the meeting.
Few tools do all five.
What does each AI agent do for ABM?
"Not listed" means it is not a named feature. It does not mean the tool cannot do it, so ask the company.
| Tool | Finds accounts and contacts | Watches accounts and signals | Sends the outreach | Books meetings |
|---|---|---|---|---|
| Clay | Yes (150+ data providers) | Yes (signals from Launch; web intent signals from Growth) | Yes | Not listed |
| Artisan | Yes (every plan) | Yes (intent signals and website visitors, from Intern) | Yes (from Intern) | Yes (from Intern) |
| Unify | Yes (40+ data sources) | Yes (website intent signals on Business) | Yes | Not listed |
| Rox | Researches prospects | Yes (watches the accounts in your CRM) | Yes | Yes (books meetings) |
| Amplemarket | Yes (B2B contact data) | Yes (buying-signal alerts) | Yes | Partly (Duo Inbox follow-ups) |
| Landbase | Yes (from a plain-English description) | Yes (checks signals and monitors for new accounts, signals and data changes) | Yes (email, LinkedIn and dialer) | Partly (campaigns run from signal to booked meeting) |
| ZoomInfo | Yes (a large B2B database) | Yes (buyer signals and intent on Copilot Advanced and up) | Yes (cadences with a dialer and email) | Ask the company |
How much do AI ABM tools cost?
| Tool | Starts at | Free plan or trial | What you pay for |
|---|---|---|---|
| Clay | Free; Launch $185 a month, monthly billing | Free plan; 14-day trial on paid plans | Actions and data credits |
| Artisan | Free; Intern $280 a month, monthly billing ($250 on yearly billing); business plans quote only | Free plan; 30-day trial of 10,000 credits, no card | Credits |
| Unify | Free; paid from $20 per seat a month, monthly billing | Free plan; 14-day Pro trial, no card | Seats and credits |
| Rox | Free start; Individual $100 a month (10,000 actions) | Free start; ask what the limits are | Agent actions |
| Amplemarket | $600 a month on a yearly term (Startup plan) | Free trial on all plans | Users and contacts |
| Landbase | $499 a month (15,000 credits) | 1,000 free credits, no card | Credits |
| ZoomInfo | Quote only | Free trial available | A quote |
Prices are in US dollars as of 19 October 2026. Credits are the units a tool uses up when it works. An action is one step an agent takes.
What does each tool offer for ABM?
Each card shows who the tool fits, what it costs and what it automates. Longer bars mean a stronger fit on that point. The five bars are Research, Deliverability, Automation, Setup and control, and Price clarity. Deliverability means whether your email reaches the inbox instead of the spam folder.
Clay
- There are two meters: actions and data credits.
- All plans have unlimited seats and tables.
Artisan
- Cost runs on credits, about 20 per person in a full campaign.
- Mailboxes and phone numbers are billed separately.
Unify
- Each seat gets credits every month: 800 on Base and 2,400 on Pro.
- Two-way CRM sync starts on Business.
Rox
- Usage is counted in "agent actions".
- Self-serve plans start at $100 a month.
Amplemarket
- A dedicated manager and personalized onboarding start on Growth.
- The spam checker and the mailbox recommendation start on Growth.
Landbase
- One verified email costs 1 credit and one phone number costs 10 credits.
- Searching for leads is free; contact data uses credits.
ZoomInfo
- Sales plans are Professional, Copilot Advanced and Copilot Enterprise.
Which AI agent for ABM fits your team and budget?
Prices are monthly billing unless noted. Unify's prices are per seat.
- Solo founder, under $100 a month: Rox (free start), Landbase (1,000 free credits), Clay Free, Artisan Free, or Unify Free, Base ($20) or Pro ($60).
- One to three sellers, $100 to $600 a month: Rox Individual ($100) or Teams ($255), Clay Launch ($185) or Artisan Intern ($280).
- Funded team, about $500 or more a month: Clay Growth ($495), Landbase bundles (from $499), Amplemarket Startup ($600), Artisan Employee ($660), or ZoomInfo after a talk with sales.
What should you check before you choose?
- Does the CRM link write back? Rox Teams does. Clay's CRM sync starts on Growth, and Unify's link on Pro is read-only.
- How does the tool count its work? Clay counts actions and data credits, Rox counts agent actions, and Landbase, Artisan and Unify use credits. Unify also charges per seat.
- Does your plan include the signals? Artisan's start on Intern, Clay's on Launch (web intent signals on Growth), Unify's website intent signals on Business and ZoomInfo's on the Copilot plans.
- Is there a contract? Amplemarket's Startup plan is on a yearly term, Unify Business is billed yearly and ZoomInfo is by quote.
Frequently asked questions
What is an AI agent for ABM?
An AI agent for ABM is software that works on a short list of target companies. It can find the companies, find the people in them, watch for buying signals, research each account, send the outreach and, in some tools, book the meeting. Few tools do every step.
How does an AI agent find the key people at a target account?
Clay fills in people and contact details row by row from 150+ providers, Unify builds the list from 40+ data sources and Landbase returns accounts and details from a plain description. ZoomInfo's Copilot Advanced plan also covers buying groups, the people who have a say in a purchase.
Can an AI agent put target accounts in priority order?
Yes. ZoomInfo's Copilot Advanced plan prioritizes accounts on buyer signals, Artisan puts leads in priority order from the Intern plan, and Landbase scores and tiers accounts on fit and signals.
Can an AI agent book the meeting?
Some can. Artisan books meetings from the Intern plan, and Rox books meetings. Amplemarket's Duo Inbox adds follow-ups with calendar links on Elite and as an add-on on Growth. Landbase's campaigns run from signal to booked meeting. Booking is not listed for Clay and Unify; ask ZoomInfo.
Is there a free AI tool for ABM, and what do the paid ones cost?
Rox has a free start, Clay, Unify and Artisan have free plans, and Landbase gives 1,000 free credits with no card. Paid plans start at $20 per seat a month for Unify, $100 for Rox, $185 for Clay, $280 for Artisan, $499 for Landbase and $600 for Amplemarket (yearly term). ZoomInfo is quote only.
What does Rox cost?
Rox has a free start; ask what its limits are. Individual is $100 a month for 10,000 actions. Teams is $255 a month for 15,000 actions, with shared workspaces, CRM sync that writes back and unlimited seats. Enterprise is on quote.
What does Landbase cost?
Landbase is $499 a month for 15,000 credits. Larger bundles are $1,999 (75,000 credits) and $4,999 (200,000 credits), and Enterprise is custom. One verified email costs 1 credit and one phone number costs 10 credits. Searching for leads is free, and 1,000 free credits come with no card.
Which AI agent for ABM should you start with?
- If you keep your deals in a CRM and want agents to watch your accounts, look at Rox.
- If you want a list of target companies from a plain description, look at Landbase.
- If you want data, buying-signal alerts and sequences in one place and can commit to a year, look at Amplemarket.
- If you want to build your own account table with rich data, look at Clay.
- If you want to ask for accounts in a chat box and start without a sales call, look at Unify.
- If you want an agent that runs campaigns from buying signals and books the meeting, look at Artisan.
- If you run a larger team and are ready to talk to sales, look at ZoomInfo.
Prices change, so check the price with the company before you buy. Whatever you pick, start with a short list of accounts and check the replies before you add more.
Prices are as of 19 October 2026 and can change.
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