Quick answer
ZoomInfo is a large database of business contacts and companies, with buying signals (clues that a company may be ready to buy) and sales tools. It is sold by quote only, so you cannot see a price before you talk to its sales team. If you are a startup on a budget, these tools have a price you can see up front, and most have a free plan or a trial.
Updated October 2026
- You want contacts and email sending in one app: Apollo has a free plan, then $65 per seat a month on monthly billing. A seat is one user's license.
- You want to build your own list from many data sources: Clay has a free plan, then $185 a month for your whole team.
- You want to describe the buyers you want and let the tool run the outreach: Unify has a free plan, then $20 or $60 per seat a month.
- You want contact data, buying signals and email sequences, with onboarding: Amplemarket's Startup plan is $600 a month on a yearly term.
- You keep your deals in a CRM (the app where you track customers and deals) and want to watch target accounts: Rox has a free start, then $100 a month.
- You want to pay for contact data by the credit: Landbase starts at $499 a month, with 1,000 free credits to try.
- ZoomInfo: Quote only. A free trial is available.
Prices are as of 19 October 2026. Confirm the price with the company before you buy.
By Appscribed. Updated October 2026. About our criteria.
Who this page is for
This page is for founders and first sales hires who looked at ZoomInfo and want a tool with a price they can see. It covers eight tools that find business contacts and company data.
An AI SDR is software that finds prospects, writes the first message and sends it. For that wider group, see the best AI SDR tools for startups. For a three-way price comparison, see the Clay, Apollo and ZoomInfo price comparison.
What does ZoomInfo do, and who does it fit?
ZoomInfo is a large B2B contact and company database with buying-intent signals, an AI copilot and sales tools. It has three sales plans. Professional covers contact and company data, mobile numbers, CRM integrations, AI email writing and intelligent dialing (a tool that places calls for your reps). Copilot Advanced adds buyer signals, such as which companies visit your website. Copilot Enterprise adds real-time buying intent, custom signals and a dedicated manager.
If you run a larger team that is ready to talk to sales and wants a big database with buying signals, ZoomInfo fits.
Startups on a budget often want a price they can see first, a free plan to test on real prospects, and a plan sized for one to three sellers.
How much does each ZoomInfo alternative cost?
Prices are in US dollars as of 19 October 2026.
| Tool | Fits | Starts at | Free plan or trial |
|---|---|---|---|
| ZoomInfo | Larger teams that will talk to sales | Quote only | Free trial available |
| Apollo | Founders who want data and sending in one app | Free; Basic $65 per seat a month, monthly billing ($49 on yearly billing) | Free plan; 14-day trial |
| Clay | People who will build their own lead list | Free; Launch $185 a month, monthly billing ($167 on yearly billing) | Free plan; 14-day trial on paid plans |
| Unify | Solo founders and small teams | Free; paid from $20 per seat a month, monthly billing | Free plan; 14-day Pro trial, no card |
| Amplemarket | Teams with a demo process and a yearly budget | $600 a month on a yearly term (Startup plan) | Free trial on all plans |
| Rox | Teams that keep deals in a CRM | Free start; Individual $100 a month (10,000 actions) | Free start; ask what the limits are |
| Landbase | Teams that want target accounts from a plain description | $499 a month (15,000 credits) | 1,000 free credits, no card |
| lemlist | Teams that want email plus LinkedIn, calls and WhatsApp | $69 a month (Email plan), monthly billing; lead data is a $20 a month add-on | 14-day free trial (Email and Multichannel) |
| Regie.ai (RegieGO) | Solo founders who want a free start | Free; Pro $49 a month, monthly billing | Free plan, no card |
Per-seat prices are per person, so multiply by the number of users. Credits are the units a tool uses up when it works. An action is one step an agent takes.
What would a team of two pay each month?
Here is the monthly bill for two sellers on monthly billing.
| Tool | Plan | Two sellers pay |
|---|---|---|
| ZoomInfo | Professional, Copilot Advanced or Copilot Enterprise | Quote only |
| Apollo | Basic | $130 ($65 for each of 2 seats) |
| Unify | Base or Pro | $40 on Base ($20 for each of 2 seats) or $120 on Pro ($60 for each of 2 seats) |
| Clay | Launch | $185 (every plan has unlimited seats) |
| Amplemarket | Startup | $600 on a yearly term (2 users are included) |
| Rox | Teams | $255 (Individual is for one user) |
| Landbase | 15,000 credits | $499 (priced by credits, not seats) |
| lemlist | Email or Multichannel | $69 on Email (unlimited users) or $218 on Multichannel ($109 for each of 2 users) |
| Regie.ai (RegieGO) | Team | $300 ($150 for each of 2 seats, the two-seat minimum) |
What does each ZoomInfo alternative offer a startup?
Each card shows who the tool fits, what it costs and what it automates. Longer bars mean a stronger fit on that point. The five bars are Research, Deliverability (whether your email reaches the inbox), Automation, Setup and control, and Price clarity.
Apollo
- The Organization plan is yearly only and needs at least 3 seats.
- Basic and Professional have a 14-day trial.
Clay
- There are two meters: actions and data credits.
- All plans have unlimited seats and tables.
Unify
- Each seat gets credits every month: 800 on Base and 2,400 on Pro.
- Two-way CRM sync starts on Business.
Amplemarket
- A dedicated manager and personalized onboarding start on Growth.
- The spam checker and the mailbox recommendation start on Growth.
Rox
- Usage is counted in "agent actions".
- Self-serve plans start at $100 a month.
Landbase
- One verified email costs 1 credit and one phone number costs 10 credits.
- Searching for leads is free; contact data uses credits.
lemlist
- Lead data is an add-on that you buy in credits.
- The Email and Multichannel plans start with a 14-day free trial.
Regie.ai (RegieGO)
- Free credits are a one-time 250.
- Pro gives 5,000 credits a month.
Are there other tools to know about?
Other names you will meet while shopping for a ZoomInfo alternative are Cognism, Lusha and Warmly. They are not compared here. Our reviews of other sales tools include LeadIQ, Hunter and Snov.io.
What should you check before you switch from ZoomInfo?
- Does it find your kind of buyer? Test it on a short list of people you already know. See how many it finds and whether the emails and phone numbers work.
- What happens when the credits run out? Some tools stop. Others charge more. Clay, Landbase, Unify, Rox and Regie.ai all count credits or actions.
- Is there a contract? Amplemarket's Startup plan is on a yearly term. Apollo's Organization plan is yearly only. Unify Business is billed yearly.
- Does the CRM link come with the plan you can afford? Clay's CRM sync starts on Growth. Unify's link is read-only on Pro and two-way on Business. Rox's sync that writes back is on Teams.
Frequently asked questions
How much does ZoomInfo cost in 2026?
ZoomInfo is quote only, so you have to talk to its sales team to get a price. It has three sales plans, Professional, Copilot Advanced and Copilot Enterprise, and its marketing plans are quote only too. A free trial is available. If you want a price you can see first, Apollo, Clay, Unify and Landbase have one.
What is the best ZoomInfo alternative for a startup?
It depends on how you work. Apollo suits a founder who wants contacts and sending in one app. Clay suits someone who wants to build a custom list from many data sources. Unify suits a small team that wants the tool to run the outreach. Amplemarket suits a team with a demo process and a yearly budget.
Is there a free ZoomInfo alternative?
Yes, with limits. Apollo has a free plan with 75 credits a month (900 a year). Clay's free plan has 500 actions and 100 data credits a month. Unify has a free plan with limited credits and up to 3 seats. Regie.ai Free has 250 one-time credits. Landbase gives 1,000 free credits with no card. Rox offers a free start; ask what the limits are.
Is Apollo a good ZoomInfo alternative?
Yes, for a founder who wants a contact database and email sending in one app. Apollo has a free plan with 75 credits a month (900 a year), then $65 per seat a month on monthly billing ($49 on yearly billing). ZoomInfo is quote only. Clay is the other common choice: it pulls data from more than 150 providers and researches each row, so you build the list yourself, at $185 a month for your whole team on Launch.
Is there a cheaper alternative to ZoomInfo?
ZoomInfo is quote only, so there is no price to compare until you talk to its sales team. If you want a price you can see first, Apollo has a free plan, then $65 per seat a month. Clay has a free plan, then $185 a month for your whole team. Unify has a free plan, then $20 or $60 per seat a month. Landbase starts at $499 a month, with 1,000 free credits. Prices are monthly billing, in US dollars, as of 19 October 2026.
Who is ZoomInfo's biggest competitor?
It depends on what you need. For a contact database with sending in one app, buyers compare ZoomInfo with Apollo. For building a custom list from many providers, they compare it with Clay. The other tools on this page are Unify, Amplemarket, Rox, Landbase, lemlist and Regie.ai. Other names buyers meet are Cognism, Lusha and Warmly, which are not compared here.
Does ZoomInfo have a free trial?
Yes. A free trial is available, and each of its three sales plans has a free trial. The price is quote only, so ask what happens when the trial ends.
Can a ZoomInfo alternative send the emails too?
Yes, several can. Apollo, Unify, Amplemarket, lemlist and Regie.ai all send outreach, and Clay can send email from the Launch plan.
Which ZoomInfo alternative should you start with?
Here is the short version again.
- If you want contacts and email sending in one app, look at Apollo.
- If you want to build your own list from many data sources, look at Clay.
- If you want to describe the buyers you want and let the tool run the outreach, look at Unify.
- If you want contact data, signals and sequences with onboarding on a yearly term, look at Amplemarket.
- If you keep your deals in a CRM and want to watch accounts, look at Rox.
- If you want to pay for contact data by the credit, look at Landbase.
- If you run a larger team that is ready to talk to sales and wants a big database with buying signals, ask ZoomInfo for a quote.
Prices change, so check the price with the company before you buy. Whatever you pick, start with a short list of people you already know and see how many of the emails and phone numbers work.
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