TL;DR: GoTo Connect is the best business phone system for small and mid-sized teams that want strong all-in-one value – voice, video and messaging with unlimited extensions and an unusually simple visual call-flow editor. It is easy to administer and fairly priced, though pricing is now quote-based and a few add-on fees apply. App Score: 7.8/10.

How we scored GoTo Connect

Weighted against our business phone systems rubric. Sub-scores out of 10; weight in brackets.

Call quality & reliability (25%)8.0
Features (AI, messaging, video) (20%)8.0
Integrations (15%)7.5
Ease of setup & admin (15%)8.0
Value per user (15%)7.5
Support (10%)7.0
Weighted total7.8/10

Our independent score, from our own weighted rubric and verified pricing, kept separate from any sponsorship. Our methodology.

Starting price ~$26/user/mo (Phone System, annual)
Plans Phone System $26 / Connect CX $34 / Contact Center $80
Best for Value-focused SMBs
Standout Visual dial-plan editor + all-in-one
Free trial Yes
Notable Unlimited extensions; 100+ integrations

GoTo Connect (formerly Jive) is an all-in-one cloud phone and meetings platform aimed at small and mid-sized businesses. It bundles voice, video and messaging with unlimited extensions and a standout visual dial-plan editor that makes setting up call routing genuinely simple – all within the wider GoTo ecosystem.

Key Features of GoTo Connect

  • All-in-one communications: cloud phone, built-in video meetings and SMS in a single platform.
  • Visual dial-plan editor: a drag-and-drop call-flow builder that makes routing, menus and hours easy to manage.
  • Unlimited extensions: every tier includes unlimited dial plans and extensions.
  • AI & integrations: AI video-meeting summaries plus 100+ integrations with common business tools.
  • Contact-centre option: upgrade paths into customer-engagement and contact-centre features as you grow.

Who GoTo Connect Is Best For

GoTo Connect fits small and mid-sized teams that want dependable all-in-one voice and video at a fair price, with admin that non-technical staff can handle. Very small teams needing only a simple line may prefer Grasshopper or OpenPhone, while larger operations wanting the deepest integrations should compare RingCentral.

Pros and Cons

Pros

  • Strong all-in-one value for voice, video and messaging
  • Standout visual dial-plan editor makes call routing easy
  • Unlimited extensions on every plan
  • AI meeting summaries and 100+ integrations

Cons

  • Pricing is now quote-based rather than publicly listed
  • Some add-on fees (SMS overage, number porting) apply
  • Full contact-centre features sit on a much pricier tier

Verdict

GoTo Connect is a smart all-in-one pick for SMBs that want capable voice and video with easy administration and fair pricing. See where it ranks in our best business phone systems guide, or weigh other options in our VoIP for small business roundup.

Related guides

Compare more in our cluster: Best Business Phone Systems for Small Business and Cheapest VoIP Services.

Frequently Asked Questions

How much does GoTo Connect cost?

GoTo Connect’s Phone System plan starts around $26/user/mo on annual billing, with Connect CX around $34 and Contact Center around $80. Pricing is now quote-based, so request a quote for your seat count and check for add-on fees.

Is GoTo Connect easy to set up?

Yes. Its standout feature is a visual, drag-and-drop dial-plan editor that makes building call routing, menus and business hours simple even for non-technical admins, which is a big reason SMBs like it.

Does GoTo Connect include video meetings?

Yes. Video conferencing is built into every plan alongside the business phone and messaging, with AI meeting summaries included, so you do not need a separate video tool.