Quick answer
AI visibility tools show whether ChatGPT, Gemini, Perplexity and Google's AI answers name a brand, and who they name instead. For a marketing agency, plans start at $29 a month and the top agency plan is $795 a month. Profound and Semrush price by client.
Updated October 2026
- One to five clients, small budget: Otterly.ai gives unlimited client workspaces from its $189 Standard plan, and its $29 Lite plan has one workspace. Wellows keeps every client project on one monthly balance, from $29 a month.
- Three to twenty-five clients, and you want a fixed agency price: Peec AI sells agency plans at $245, $495 and $795 a month for 3, 10 and 25 client projects.
- Your agency already lives in an SEO suite: Ahrefs Brand Radar starts at $50 a month for custom prompts. SE Ranking adds white label and 30 client seats with a $69 a month Agency Pack (billed yearly). Semrush charges $99 a month for each client domain.
- A large agency or a network: AthenaHQ, BrightEdge, Profound and Scrunch AI all run agency tracks. Profound charges $399 a month for each client workspace, Scrunch AI $500 for Agency Core, and AthenaHQ and BrightEdge quote.
Prices and limits are as of 18 October 2026, so confirm them before you buy.
Who this page is for
This page is for agency owners, heads of SEO and freelancers who sell, or are about to sell, AI search reporting to clients. If you only track your own brand, start with the main list of AI visibility tools. If you would rather hand the work to a team than buy software, see our GEO services, the best GEO agencies or tips for choosing a GEO agency.
Six terms, in plain words:
- Client workspace: a separate space inside one account for one client's brand.
- White label: the client sees your name and logo, not the tool's.
- Pitch workspace: a short audit you run on a prospect before they sign.
- Prompt: one question you ask the AI engines on a schedule, such as "which payroll software suits a startup".
- Looker Studio: Google's free dashboard tool, also called Data Studio. Several tools below send their data to it so a client can open a live report.
- Seat: one person's login to the tool.
Before a pitch, run the free AI visibility checker on the prospect's brand.
How do AI visibility tools for agencies compare on price and reporting?
| Tool | Agency price | Clients in one account | Client reporting | Seats | Pitch or trial |
|---|---|---|---|---|---|
| Profound | Agency Growth: base price by quote; each client workspace +$399 a month | Client workspaces as add-ons | CSV and JSON export; ask about white label | 5 agency seats | 10 pitch workspaces a month |
| AthenaHQ | Quote only (self-serve Starter: $295 a month, $245 billed yearly) | Many brands from one platform | Google Analytics link; ask about white label | Unlimited on Starter | Pitch-ready workspaces |
| Peec AI | $245, $495, $795 a month | 3, 10 or 25 client projects | View-only client link, scheduled reports; Looker Studio on $795 plan | Unlimited team and client users | 3, 5 or 7 pitch projects, free trial |
| Frase | Scale: $299 a month | Up to 10 domains | Client-ready exports; white label is Enterprise only | 5, extra $29 a month | 7-day trial, no card |
| SE Ranking | Core $129, Growth $279 a month; Agency Pack +$69 (billed yearly) | 10 projects on Core, 30 on Growth | White label with the Agency Pack | 1 or 3 manager seats; Agency Pack adds 30 client seats | 14-day trial, no card |
| Wellows | $29, $97, $249, $497 a month | Unlimited projects on one balance | White-label dashboards per client | Unlimited | 7-day trial |
| BrightEdge | Quote only | Ask in the demo | Ask in the demo | Ask in the demo | Demos via agency team |
| Otterly.ai | Lite $29 (one workspace), Standard $189, Premium $489 a month; no agency plan | Unlimited workspaces from Standard | Looker Studio connector; branded reports for partners | Unlimited | 7-day trial; pitch workspaces for partners |
| Scrunch AI | Agency Core $500 a month | 3 brand workspaces | Looker Studio access; ask about white label | Unlimited | 7-day trial; pitch workspaces for partners |
| Ahrefs Brand Radar | Index $199; custom prompts from $50 a month | 5, 20 or 50 projects, by Ahrefs plan, on sites you have not proved you own in Ahrefs | Report Builder add-on $99; ask about white label | Extra users $40 to $80 a month | Index looks up any brand |
| Semrush AI Toolkit | $99 a month per domain | One domain per plan | Pro Report add-on ($20) adds white-labeling | Extra users from $45 | Free trial; ask for the length |
What does each tool offer an agency?
Longer bars mean a stronger fit on that point.
For large agencies and networks that want a dedicated agency partner. On Agency Growth, each full client workspace is a $399 a month add-on with 100 prompts, checked daily. Agency Enterprise is custom, with that partner and premium Slack support.
Good to know:
- The Agency Growth base price is by quote.
- API access comes with Enterprise only.
For agencies that want a partner program around the tool. The agency program includes multi-brand management with team permissions, pitch-ready workspaces, discounts on licences, GEO certification (GEO is getting named in AI answers) and a dedicated Agency Growth Manager.
Good to know:
- Agency prices are by quote, so you book a call.
- Self-serve Starter is $295 a month, or $245 billed annually.
For boutique and mid-size agencies that want a clear price ladder. The plans are priced by credits: one prompt on one model for one day is one credit, and one pool is shared across all clients.
Good to know:
- Each project needs at least 900 credits.
- Ask first if you need your own branding on reports.
For agencies that also write the content. Scale is $299 a month ($239 billed annually) with 500 AI visibility prompts on ChatGPT, Google AI, Perplexity, Claude and Gemini, plus exportable client-ready reports.
Good to know:
- White-label reports and the branded client portal are Enterprise only.
For agencies that already run client SEO and want AI tracking in the same place. The Agency Pack adds white label for the platform and reports, plus 30 client seats and scheduled reports with AI summaries.
Good to know:
- The Agency Pack is billed annually only.
- The AI Search add-on is $89 a month for 200 prompts.
For freelancers and small agencies that want many client projects on one balance. Every client project draws on one monthly balance of "AI answers" (one prompt on one engine for one day). Every plan has unlimited projects, prompts and seats and five engines: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini. White-label dashboards are per client (and per country on Scale).
Good to know:
- Checking pauses when the monthly balance runs out.
- Checking resumes on the billing date.
For agencies that want a dedicated agency team behind the tool. The agency team offers a flexible commercial model, either demos for your customers or a rate card that scales with your clients.
Good to know:
- Every plan is priced by quote.
For agencies that want a low entry price and Looker Studio reporting. There is no agency plan. Standard ($189 a month) gives unlimited workspaces and the Looker Studio connector. Approved Agency Partners get 150 prompts on Standard (100 for others) or 500 on Premium (400). They also get pitch workspaces, one invoice and reports in Looker Studio under their own branding.
Good to know:
- Partner status is by application and needs a Standard or Premium plan.
- Claude, Gemini and AI Mode cost extra; four engines are standard.
For agencies that want a set monthly price for three client workspaces. Agency Core is $500 a month with 250 prompts, 3 brand workspaces, unlimited user licences and Looker Studio access, tracking 4 engines. Enterprise is custom and tracks 9.
Good to know:
- Pitch workspaces are for partners only.
- Agency Core covers one country; the annual discount is Enterprise only.
For agencies already paying for Ahrefs. Paid Ahrefs plans include tracked AI prompts (5, 10 or 20 on Lite, Standard and Advanced). They also allow 5, 20 or 50 projects on sites you have not verified, meaning sites where you have not proved ownership in Ahrefs. Brand Radar also sells alone: the Index is $199 a month and looks up any brand, and custom prompt packs run $50 to $250 a month.
Good to know:
- Extra users cost $40 to $80 a month by plan.
- Ask about white label if you need it.
For agencies already on Semrush. The AI Visibility plan is $99 a month per domain, with 25 prompts on ChatGPT, Google AI, Gemini and Perplexity. The $20 a month Pro Report add-on adds branding and white-labeling to reports.
Good to know:
- The price rises one for one with client domains.
- Each client domain gets 25 prompts.
Are there other tools built for agencies?
These two are built around agencies. They are not on the main list yet.
- Rankscale: Growth is $385 a month, with 50 brand dashboards, white-labeled dashboard links, Looker Studio and API access.
- Writesonic: Agency Starter is $250 a month ($200 billed annually) for 20 pitch projects a month and 2,000 AI answers. White-label reporting and client workspaces sit in the custom Enterprise plan.
How do I price AI visibility reporting to clients?
Prices differ a lot from one agency to the next, so work from your own cost instead of a copied number.
1. Work out the tool cost per client. Divide the plan price by the clients you will really put in it. Examples at list price: Peec AI Essential is $245 a month for up to 3 client projects. Profound is $399 a month for each client workspace. Semrush is $99 a month per domain, so cost rises with every client. Wellows Growth is $249 a month for unlimited client projects, so the cost per client falls as you add clients, until the monthly balance runs out.
2. Add your time. Setup, the prompt list, a monthly review call and the fixes that follow all take your team's time, so count it.
3. Choose a pricing model. Three common ways to charge:
- an add-on to your existing SEO retainer (a fixed monthly fee)
- a separate monthly AI visibility retainer with a set prompt count and report schedule
- a one-off audit first, built in a pitch workspace, then a retainer if the client wants the trend
4. Sell the trend and the actions, not a single number. AI answers change from one run to the next, so one number on one day proves little. Show movement over weeks, and the fixes you made.
5. Put the limits in the contract. State the prompt count, the engines, the report schedule and what happens when a client wants more.
Which tool fits my agency size?
Solo consultant or freelancer (1 to 5 clients). If you want a low entry cost, Otterly.ai (one workspace on Lite) and Wellows both start at $29 a month. For several clients in one account, Otterly.ai gives unlimited workspaces from $189 and Wellows keeps every project on one balance.
Agency with 5 to 25 clients. If you write content for clients, Frase Scale covers up to 10 domains. If you want a fixed price per step, Peec AI's agency plans cover 3, 10 and 25 clients. If client SEO is your core work, SE Ranking with the Agency Pack keeps AI tracking beside rank tracking.
Agency with more than 25 clients, or a network. AthenaHQ, BrightEdge, Profound and Scrunch AI all run agency tracks. If single sign-on (one login through your company account), API access (a way to pull the data into your own tools) and a named contact matter, ask for them in writing before a pilot.
Best for your situation
Guides & comparisons
Frequently asked questions
Which AI visibility tools suit marketing agencies?
Otterly.ai and Wellows suit one to five clients on a small budget. Peec AI suits 3 to 25 clients and sells agency plans at $245 to $795 a month. Ahrefs, SE Ranking and Semrush add AI tracking for agencies already in an SEO suite. AthenaHQ, BrightEdge, Profound and Scrunch AI all run agency tracks for large networks.
Which AI visibility reporting tools work for marketing agencies?
Reporting comes in three forms: a link the client opens, a Looker Studio dashboard, or a white-label report. Otterly.ai has a Looker Studio connector from Standard and branded reports for approved partners. Peec AI gives a view-only client dashboard link, with Looker Studio dashboards on its $795 plan. SE Ranking offers white-label reports with its Agency Pack. Wellows offers white-label dashboards per client.
How much do AI visibility tools for marketing agencies cost?
Plans start at $29 a month (Otterly.ai Lite and Wellows Basic) and the highest agency plan is $795 a month (Peec AI Scale). Others: Frase Scale $299, Otterly.ai Standard $189, Peec AI Essential $245, Scrunch AI Agency Core $500 and Wellows Growth $249. Profound adds $399 a month per client workspace, and Semrush is $99 per client domain. AthenaHQ and BrightEdge quote agency prices.
Which AI visibility tools offer white-label reports?
Frase and Writesonic (Enterprise plans), Rankscale (Growth and up), SE Ranking (Agency Pack, +$69 a month billed yearly), Semrush (the $20 a month Pro Report add-on) and Wellows (white-label dashboards) offer white label. Otterly.ai gives branded reports in Looker Studio to approved partners. For Ahrefs, AthenaHQ, BrightEdge, Peec AI, Profound and Scrunch AI, ask about white label in the demo.
Can one account hold many clients?
Yes, on the plans below. Otterly.ai allows unlimited workspaces from Standard. Peec AI allows 3, 10 or 25 client projects. SE Ranking allows 10 projects on Core and 30 on Growth. Wellows allows unlimited projects on one balance. Semrush charges per domain, so each client is its own plan. Ask BrightEdge for its client limit.
How do I price AI visibility reporting to clients?
Charge for the work and the reporting, not the tool. Work out the tool cost per client and add your own time. Then choose an add-on to an SEO retainer, a separate monthly retainer, or a one-off audit first. Sell the trend, and put the prompt count, engines and report schedule in the contract.
Which AI visibility tools let agencies try before they sign a client?
Peec AI gives 3, 5 or 7 pitch projects, each lasting 7 days. Profound gives 10 pitch workspaces a month, and Writesonic gives 20 pitch projects a month. Otterly.ai and Scrunch AI give partners pitch workspaces. SE Ranking has a 14-day trial with no card, and Frase, Otterly.ai, Scrunch AI and Wellows have 7-day trials.
Which AI engines do agency plans track?
It varies by tool, from three engines on Profound's agency workspaces (ChatGPT, Perplexity and Google AI Overviews, with more on Enterprise) to 11 on AthenaHQ's Starter plan. Frase Scale and Wellows track five, and Frase includes Claude. Otterly.ai, Scrunch AI Agency Core and Semrush track four.
Which tool should my agency start with?
If you run a handful of clients on a small budget, Otterly.ai or Wellows keep the cost low. If you run 3 to 25 clients and want a fixed price per step, Peec AI fits. If client SEO is your main work, Ahrefs, SE Ranking and Semrush keep AI tracking beside it. If you serve large brands, AthenaHQ, BrightEdge, Profound and Scrunch AI all run agency tracks. Test two on a real prospect before you commit. See also the main AI visibility tools page.
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