OneSignal Review

Multi-Channel Customer Engagement Platform

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OneSignal Overview

OneSignal is the market leading self-serve customer engagement solution for Push Notifications, Email, SMS & In-App. Its is a versatile customer engagement platform designed to facilitate seamless communication between businesses and their audiences. With a range of features, it empowers users to create personalized customer journeys at scale, improving onboarding, engagement, upselling, and retention.

OneSignal tool unifies messaging across various channels, helping businesses understand their users better and communicate via the most effective channel at the right time. OneSignal’s data tagging feature enables users to send tailored messages based on specific user information, enhancing personalization and segmentation.

Furthermore, it offers A/B testing for message optimization and built-in analytics to measure messaging success. However, some users might find the platform’s dashboard a bit complex initially, posing a minor learning curve. Nonetheless, OneSignal remains a valuable asset for businesses seeking enhanced customer engagement and communication strategies.

API available

OneSignal Pros and Cons

Pros Icon
  • Multi-Channel Engagement
  • Customized Customer Journeys
  • Marketing Segmentation and Personalization
  • A/B Testing on Message Variations
  • Enriched Analytics and Reporting
Cons Icon
  • Dashboard seems complex
  • Learning Curve

OneSignal Pricing

Pricing Models:

✓ Free Trial
✓ Subscription

OneSignal Pricing Details

OneSignal Features

  • Browser Noifications
  • Email
  • In App Notifications
  • SMS
  • Campaign Builder
  • Email Marketing
  • Lead Management
  • Personalized Campaigns
  • Email Integrations
  • External Integrations
  • Marketing Tools
  • User, Role, and Access Management
  • Workflow Automation
  • Forecasting
  • Reporting
  • Email Marketing Integration

OneSignal Alternatives

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OneSignal Specifications


  • Android
  • iOS
  • Mac
  • Windows

Customer Type

  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Solopreneurs


  • English

OneSignal Support


California, USA

OneSignal FAQs

OneSignal is a customer engagement platform that enables businesses to communicate with their audience through various channels like mobile push notifications, web push, email, SMS, and in-app messages. It works by allowing you to create and send messages to your users based on their behavior, preferences, and demographics.

Yes, OneSignal offers a free plan with basic features, making it an excellent choice for businesses starting with customer engagement. However, they also provide subscription-based plans with more advanced features for those requiring additional capabilities.

You can personalize messages using OneSignal’s Data Tags, which allow you to label users with specific information and then send targeted messages based on these tags. This personalization can enhance user engagement and relevance.

Yes, OneSignal supports A/B testing, enabling you to create multiple variations of your messages to determine which performs the best. This helps you refine your messaging strategy and improve engagement rates.

OneSignal is compatible with various platforms, including web, Android, and iPhone/iPad. This cross-platform support ensures you can engage with your audience on multiple devices and channels effectively.

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