Drip Review

User-Friendly Marketing Automation Software

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Drip Overview

Drip is a versatile marketing automation tool designed to streamline customer engagement for e-commerce brands. It facilitates seamless transitions through various stages of the customer journey, from visitor to subscriber, subscriber to buyer, and ultimately to brand advocate.

Drip’s user-friendly interface empowers marketers to create personalized, visually appealing emails effortlessly. Drip’s Visual Email Builder ensures brand consistency and effective communication. The platform boasts a robust segmentation feature, allowing businesses to target customers with content tailored to their specific interactions.

However, some users have found certain advanced functionalities, like setting trigger links within emails, to be slightly intricate. Additionally, the process of adjusting email templates for a more personalized touch can sometimes be challenging. Despite these minor challenges, Drip stands out as a potent marketing automation tool that adds considerable value to e-commerce endeavors.

API available

Drip Pros and Cons

Pros Icon
  • Advanced marketing automation
  • Visual email builder
  • Advanced segmentation feature
  • Seamless integration
  • Responsive customer support
Cons Icon
  • Limited email template designs
  • Occasional integration hiccups

Drip Pricing

Pricing Models:

✓ Free Trial
✓ Quotation Based
✓ Subscription

Drip Pricing Details

Drip Features

Marketing Automation

  • Email List Building
  • Email Marketing
  • Facebook Marketing
  • Instagram Marketing


  • Email Integrations
  • External Integrations
  • Marketing Tools
  • User, Role, and Access Management
  • Workflow Automation

Reporting & Analytics

  • Dashboards

Communication Channel

  • Email


  • Email Sequencing
  • Personalized outreach
  • Sales Engagement

Content Generation

  • Email templates

Drip Alternatives

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Drip Specifications


  • SaaS

Customer Type

  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Solopreneurs


  • Chinese (Simplified)
  • Danish
  • Dutch
  • English
  • French
  • German
  • Haitian Creole
  • Italian
  • Japanese
  • Javanese
  • Kazakh
  • Korean
  • Norwegian
  • Polish
  • Portuguese
  • Russian
  • Spanish
  • Swedish

Drip Support


Minneapolis, USA

Customer Service



Drip FAQs

Drip is a marketing automation tool designed to help businesses streamline their email marketing efforts and create personalized customer journeys. It empowers users to automate email campaigns, segment their audience, and track customer interactions to improve engagement and conversions.

Drip’s pricing is based on the size of your email list. The starting price is $39 per month, but the exact cost depends on the number of subscribers you have. Drip offers a free trial for users to explore its features before committing to a paid plan.

Yes, Drip provides seamless integrations with various e-commerce platforms, CRM systems, and third-party apps. It’s designed to work cohesively with tools like Shopify, WooCommerce, Salesforce, and more, allowing you to extend its functionality to suit your business needs.

Drip caters to both beginners and experienced marketers. While its advanced features may have a learning curve, the platform also offers an intuitive Visual Email Builder and customer support to assist users of all skill levels in creating effective email campaigns.

Drip offers responsive customer support to assist users with their queries and challenges. You can reach out to their support team for guidance via email or live chat. Additionally, Drip provides resources like documentation and webinars to help users maximize their experience with the platform.