Copy AI vs Jasper: Which AI Writing Assistant Should You Choose in 2024?

Updated on March 19 2024

Are you puzzled about which AI writing assistant is the best fit for your content creation needs in 2024? Let us break it down for you.

Artificial intelligence has been a game changer in many industries. Providing best choices in content creation, two renowned names are Copy AI and Jasper. They both claim to help you churn out top-notch content swiftly and with ease. 

But the question remains – which one will serve you better in 2024 between Copy AI vs Jasper?

In this comprehensive comparison, we’ll get into the core features, pricing, capabilities, and use cases of both Jasper and Copy AI. Here is a summary of comparison.
FocusContent creation, copywritingCopywriting, marketing
User Interface (UI)Clean and user-friendlySimple and intuitive
Ease of UseEasyVery easy
Pricing (Monthly)Starter: $39, Boss Mode: $59Pro: $49
Overall Rating8.5/108/10


Lets get into the details of it.

An Overview of Jasper AI and Copy AI

First, let’s start with a quick rundown of each tool:


Jasper Templates
Jasper Templates

Jasper AI, formerly known as Jarvis AI, is an artificial intelligence platform designed to assist with content creation, including writing, editing, and more.Jasper is designed to be a creative writing companion for marketing teams, agencies, and freelance writers.

Key features:

  • Generates blog posts, social media captions, ads, emails, and more
  • Adjustable tone parameters
  • SEO optimization tools
  • Outlining and brainstorming
  • Integrations with other writing apps

Copy AI 

Copy ai Homepage
Copy ai Homepage

Copy AI launched in 2021 as an AI copywriting tool built specifically for marketers. It aims to help agencies and marketing teams generate content quickly.

Key features:

  • Creates blog posts, social media posts, landing pages
  • Basic tone adjustment
  • Mind Map content ideation
  • Word-by-word editing capabilities
  • No integrations

Now that you have an overview of each platform, let’s do a detailed comparison of their key features.

Copy AI vs Jasper: Key Feature Comparison

Jasper AI and Copy AI have some notable differences when it comes to their functionality.

1. Content Types

Jasper supports a wider range of content formats, from blog posts to novels. Copy AI focuses specifically on common marketing copy types.


Jasper Content Types
Jasper Content Types
  • Blog posts 
  • Social media
  • Website content
  • Advertisements
  • Product descriptions

Copy AI 

Copy AI Content Types
Copy AI Content Types
  • Blog posts
  • Social media
  • Landing pages
  • Emails
  • Ads

For longer content like blogs, Jasper is the better choice. For shorter marketing copy, Copy AI may be sufficient.

2. Tone Customization


Jasper Tone Customization
Jasper Tone Customization
  • Confidence
  • Creativity 
  • Professionalism
  • More options

Jasper provides significantly more control over tone using adjustable parameters. Copy AI has more basic adjustments.

Copy AI

Copy AI Tone Customization
Copy AI Tone Customization
  • Level of detail
  • Length

If you want to finetune brand voice, Jasper gives you more tone customization.

3. Integrations

Jasper connects with other writing apps like Google Docs and Grammarly. Copy AI currently has no integrations.


  • Google Docs
  • Grammarly
  • Surfer SEO
  • Zapier

Copy AI

  • No integrations

If you use other writing tools, Jasper integrations are valuable. Copy AI operates as a standalone.

As you can see, Jasper provides more customization and integrations. Copy AI offers a streamlined tool specifically for marketing teams.

Now let’s compare how they actually write.

Key Differences of Jasper and Copy AI in AI Writing Capabilities

Jasper and Copy AI use different AI models which impacts their writing skills:

 1. Content Quality     

Copy AI Content Quality
Copy AI Content Quality

Jasper produces more polished, eloquent text. Copy AI tends to be more basic but accurate.

Jasper has better linguistic skills. For straightforward copy, Copy AI may suffice.

Jasper Content Quality
Jasper Content Quality

2. Creativity 

Jasper Creativity
Jasper Creativity

Jasper writes with originality, using metaphors and vivid language. Copy AI is literal and straightforward.For creative writing, Jasper has a clear advantage.

Copy AI Creativity
Copy AI Creativity

3. Tone Consistency

Copy AI Tone Consistency
Copy AI Tone Consistency generally maintains a friendly and approachable tone across its platform. It utilizes informative and encouraging language while remaining professional and helpful.

Jasper Tone Consistency
Jasper Tone Consistency

Jasper maintains proper tone even for long documents. While Jasper offers various templates for different tones, its default voice leans towards informative and professional. It strives for clarity and conciseness, ensuring factual accuracy while remaining engaging.

4. Writing Speed

While both tools generate content quickly, Jasper boasts a slight edge in speed. Its focus on long-form content creation and user-friendly interface allow for faster production compared to’s template-driven approach. Choose Jasper if speed is your top priority, but keep in mind remains a solid choice for short-form content and ease of use.

Key Use Case They Handle Best

Jasper is best suited for users requiring high-quality, nuanced content that resonates with their audience. Its ability to produce content that closely mimics human writing makes it a favorite for businesses and content creators aiming for engagement and authenticity.

Copy AI, on the other hand, is the go-to for content creators who prioritize speed and ideation. Whether it’s coming up with numerous content ideas or quickly drafting copy for various platforms, Copy AI helps streamline the content creation process, especially in the early stages of content planning.

Jasper vs Copy AI: Which Should You Choose?

So which AI writing assistant is right for you? Here are some key questions to help decide:

  • Do you need long-form content like blog articles and website copy? If so, Jasper is likely the better choice.
  • Is creative, eloquent writing important for your brand voice? Jasper excels here.
  • Is integration with other writing/SEO tools valuable to your workflow? Jasper integrates, Copy AI does not.
  • Is your primary need for short marketing copy at high volumes? Copy AI may work reasonably well.
  • Do you prefer making revisions at the paragraph level? Jasper enables this better.

Other Alternatives to evaluate

ToolCore FeaturesPricing
Agility WriterGood for Long-form contentStarts at $28/month
AnywordUser-friendly interface, good for Marketing ContentStarts at $49/month
WritesonicLong-form content creation, SEO optimizationStarts at $13/month


In case you wish to explore more AI content writers, you can explore more: Top AI Writers

Also Read: Koala Writer Review

The Final Verdict

While both Jasper and Copy AI offer powerful AI writing capabilities, Jasper is the better choice in 2024 for several reasons:

  • It provides stronger content quality through advanced AI modeling.
  • The tone and creativity are far more human-like.
  • It enables greater customization for brand voice.
  • The integration with other writing tools is valuable.
  • It excels at the long-form content types most in demand today.

For marketing teams focused on conversion-driven copy, Copy AI may still be a good option. But for virtually any other use case, Jasper is superior when it comes to the naturalness of writing, flexibility of features, and speed of generating content

About Appscribed

Appscribed is a comprehensive resource for SaaS tools, providing in-depth reviews, insightful comparisons, and feature analysis. It serves as a knowledge hub, offering access to the latest industry blogs and news, thereby empowering businesses to make informed decisions in their digital transformation journey.

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