Answer Engine Optimization
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Generative engine optimization (GEO): what 196,554 AI citations reveal
What is generative engine optimization (GEO)?Generative engine optimization (GEO), also called answer engine optimization (AEO), is the practice of structuring your content so AI assistants cite it when they answer a buyer’s question. Where SEO earns a ranked link, GEO earns a citation inside the answer from ChatGPT, Copilot, Perplexity and Google’s AI Overviews. In…September 3, 2026