100+ Mobile Marketing Stats and Trends to Prepare for 2024

Updated on March 17 2024
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Marketing has totally changed in the last few years. Whether its attention span or the type of content people consume, it is different from what used to work 10 years ago. In fact, there are so many changes in Mobile Marketing that we had to study all spaces related to Mobile and form this list of 100+ Mobile Marketing stats. 

If you want to be ready for 2024, here are some Mobile Marketing statistics that you need to know.

Top Mobile Marketing Stats and Trends

Top-10-Mobile-Marketing-Stats-and-Trends
Top 10 Mobile Marketing Stats and Trends

General Mobile Statistics:

  1. Global Mobile Users: GSMA reports 5.22 billion mobile users globally, growing at 1.8% annually. (Source: Statista)
  2. Online Consumer Spending Surge: In 2020, online consumer goods spending exceeded $2.4 trillion, with 77% of internet users making monthly purchases, predominantly via mobile. (Source: MoEngage)
  3. Mobile Dominance in Online Time: Mobile phones contribute to 53% of online time, with users spending 3 hours and 39 minutes daily on mobile internet, surpassing TV viewership. (Source: Holistic SEO)
  4. Mobile Spending Peak: Pandemic-induced social distancing propels mobile spending to $143 billion, witnessing a 20% YoY growth. (Source: Martech)
  5. App-Centric Attention: Users spend 88% of their mobile time on apps, emphasizing the critical role apps play in capturing consumer attention and engagement. (Source: Mobiloud)
  6. Mobile-Friendly Imperative: 48% of customers view non-mobile-friendly sites as indicators of a business’s disregard, underscoring the necessity for mobile-optimized experiences to retain users. (Source: CNBC)
  7. Cart Abandonment Impact: A lack of mobile-friendliness leads to a 40% cart abandonment rate, highlighting the direct correlation between user experience and successful conversions. (Source: Cloudways)
  8. User Experience Consequence: After encountering a bad experience, 88% of online shoppers won’t return to a site, emphasizing the lasting impact of initial app interactions on user retention. (Source: Forbes)

Also Read: AI Trend in 2024 – Predictions from Real People and AI

Mobile Customer Behavior Insights:

  1. Mobile Influence on Purchase: 35% of consumers, after mobile product searches, spend more than anticipated in physical stores. (Source: MoEngage)
  2. Social Media Mobile-Exclusive Access: 81% of active Facebook users solely access the platform through smartphones. (Source: Backlinko)
  3. Loyalty Program Impact: Introducing loyalty programs increases mobile app usage by 51%, fostering customer engagement. (Source: MoEngage)

Mobile Advertising Stats:

  1. Global Advertising Surge: The Global Mobile Advertising Market size is estimated to grow by USD 290.16 billion, accelerating at a CAGR of 12.54% between 2023 and 2027. (Source: Technavio)
  2. Consumer Actions Post-Ad Exposure: Over 50% of consumers engage in actions like Google searches, in-store purchases, or website visits after seeing mobile ads. (Source: Search Engine Land)
  3. High Smartphone Ad Conversion: 91% of smartphone owners plan to make purchases post-relevant ad exposure, outperforming desktop and traditional ads. (Source: SendPulse)

Mobile Email Marketing Stats:

  1. Mobile Email User Base: There are 4.37 billion active users of Mobile email services in 2023, showcasing the significance of mobile-friendly email strategies. (Source: The Tech report)
  2. Email Check on Mobile Devices: 35% of business professionals check emails on mobile devices, underscoring the need for mobile-responsive email designs. (Source: Hubspot)
  3. Email Open Rate Optimization: Mobile-responsive email designs boost unique mobile clicks by 15%, as reported by MailChimp. (Source: Mailchimp)

B2B Impact of Mobile Marketing:

  1. Mobile Shopping Trend in B2B: 70% of B2B buyers increased mobile usage, expecting continued growth, influencing purchase intent. (Source: BCG)
  2. Mobile Impact on Revenue: A 42% revenue increment in B2B attributed to mobile-driven queries, leads, and transactions. (Source: BCG)
  3. Time-to-Purchase Acceleration: Mobile adoption shortens B2B purchase time by 20%, enhancing team collaboration and efficiencies. (Source: BCG)
  4. Mobile-Centric Repeat Business: 90% of B2B buyers experiencing superior mobile experiences are likely to make repeat purchases. (Source: BCG)

M-Commerce Insights:

  1. Mobile’s Share in E-Commerce Spending: 31% of US retail spending ($47.8 billion) in 2020 attributed to mobile devices. (Source: ClickZ)
  2. Product Exploration via Mobile Apps: 57% of consumers explore products on mobile retail apps, with over half making purchases. (Source: Retail Dive)
  3. Search Influence on Unbranded Purchases: 9 in 10 undecided smartphone customers, when presented mobile-friendly search results, are open to brand exploration, emphasizing the impact of mobile on brand discovery. (Source: Think With Google)

Mobile User Experience Imperatives:

  1. Mobile-Friendly Site Credibility: 48% of customers view non-mobile-friendly sites as businesses lacking care, reinforcing the need for mobile optimization. (Source: Think With Google)
  2. Content Prioritization on Mobile: 91% of mobile customers prioritize quality content, emphasizing the continual evaluation of content marketing strategies. (Source: MoEngage)
  3. Personalization and Purchase Probability: 79% of customers are willing to share personal information for contextualized engagement, boosting lead generation and acquisition. (Source: Salesforce)

Mobile Marketing Trends:

  1. Location-Based Personalization Preference: 80% of consumers appreciate location-based alerts, driving personalized engagement. (Source: Epsilon)
  2. SMS Marketing Effectiveness: 98% open rate for text messages, outperforming email with a 45% response rate and lower spam categorization. (Source: Gartner)
  3. Mobile-Responsive Email Impact: Mobile emails account for 26-78% of opens, with responsive designs increasing unique mobile clicks by 15%. (Source: EmailMonday)

Social Media App Market Insights:

  1. Market Valuation: The social media app market reached $49.09 billion in 2022, with a projected 26.2% CAGR from 2023 to 2030, driven by global 5G adoption. (Source: Forbes)
  2. Facebook Dominance: Facebook, boasting 2.9 billion monthly active users globally, leads as the most-used social media platform in 2023, closely followed by YouTube. (Source: Statista)
  3. Facebook’s US Supremacy: In the U.S., Facebook commands 53% of all social media site visits, maintaining its unrivaled position across devices. (Source: Statista)
  4. Multi-Platform Usage: U.S. individuals manage an average of 7.1 social media accounts, showcasing the complexity in targeting audiences across diverse platforms. (Source: Forbes)

Social Media Usage Patterns:

  1. Daily Time Spent: Globally, people spend an average of 145 minutes daily on social media, emphasizing its pervasive influence on daily life. (Source: Statista)
  2. Short-Form Videos Dominance: Short-form videos (<1 minute) claim the highest engagement, capturing 66% of consumers, highlighting the popularity of brief, authentic content. (Source: Sprout Social)
  3. Mobile Access Prevalence: A staggering 99% of social media users connect through mobile devices, reinforcing the need for mobile-centric marketing strategies. (Source: Social Champ)
  4. Nigeria’s Social Media Engagement: Nigeria leads in daily social media use, averaging over four hours, surpassing the global average of 2 hours and 27 minutes. (Source: Exploding Topics)

Social Media Platforms and Revenue:

  1. YouTube’s Global Reach: YouTube sees 52% of internet users accessing it monthly, boasting 2.68 billion active users and 80 million YouTube Premium subscribers. (Source: DemandSage)
  2. Social Media Across Age Groups: Social media usage extends across age groups, with 84% of 18-29, 81% of 30-49, 73% of 50-64, and 45% of 65-plus demographics actively using at least one platform. (Source: Pew Research)

Social Media Advertising Landscape:

  1. Average CTR for Ads: The average click-through rate (CTR) for social media ads in 2022 was 1.21%, underscoring the importance of compelling ad campaigns. (Source: Smart Insights)
  2. Business Adoption of Social Media: 77% of businesses, particularly small enterprises, leverage social media for customer connection, brand building, and revenue generation. (Source: Springer)
  3. User Brand Engagement: A remarkable 90% of social media users follow at least one brand, highlighting the shift toward direct brand-consumer relationships. (Source: Forbes)
  4. Social Media as a Sales Channel: 76% of social media users make purchases influenced by brand posts, marking a significant impact on retail. (Source: Forbes)

Video Marketing Statistics:

  1. Video Valuation: More than 54% of marketers consider video the most valuable content type for achieving social media marketing goals. (Source: Sprout Social)
  2. Video Utilization: Despite its value, video comprises 14%, 11%, and 5% of content on Facebook, Instagram, and Twitter, respectively. (Source: Sprout Social)
  3. Social Media Video Impact: 93% of companies have acquired new customers through social media video. (Source:
  4. Stories Value: 26% of marketers find Stories to be the most valuable type of social content. (Source: Animoto)
  5. Live Video Preference: 25% of marketers regard live video as the most valuable social content type. (Source: HubSpot)
  6. Consumer Video Preference: Half of social media users prefer video over other content types. (Source: HubSpot)
  7. Live Video Adoption: 35% of North American B2C marketers use live video. (Source: Content Marketing Institute)
  8. Short-Form Video Engagement: 66% of consumers find short-form video 2.5 times more engaging than long-form video. (Source: Sprout Social)
  9. Short-Form Video Popularity: In 2022, 66% of consumers reported short-form video as the most engaging social media content, up from 50% in 2020. (Source: Forbes)

Also Read: Best AI Video Tools in 2024

TikTok Marketing Stats:

  1. TikTok App Performance: TikTok was the #1 most-downloaded app in Q1 2022. (Source: Sensor Tower)
  2. Public Perception of TikTok: 34% of adults have an unfavorable opinion of TikTok. (Source: Morning Consult)
  3. TikTok User Base: TikTok has over 1 billion monthly active users (MAU). (Source: Statista)
  4. TikTok Usage Statistics: TikTok was the most-downloaded mobile app in 2022. (Source: Statista)
  5. TikTok Audience Demographics: 25% of TikTok’s U.S. users are aged 10-19. (Source: DataReportal)
  6. TikTok Advertising and Marketing: Bytedance, TikTok’s parent company, generated $38.6 billion in ad revenue in 2021. (Source: eMarketer)
  7. TikTok Engagement Metrics: TikTok is the most engaging social media platform with an average engagement rate of 4.25%. (Source: Socialinsider)
  8. TikTok for Business: 55% of TikTok users have made a purchase after seeing a brand on the app. (Source: Forbes)

Facebook and Instagram Video Marketing Stats:

  1. Facebook Video Viewing Habits: 85% of Facebook videos are watched without sound. (Source: Digiday)
  2. Facebook Watch Reach: Facebook Watch attracts over 1.2 billion users monthly. (Source: Meta)
  3. Facebook Video Impact: 62% of users show increased interest in a product after viewing a related Facebook video. (Source: Animoto)
  4. Facebook Live Engagement: Facebook users are four times more likely to watch Facebook Live videos than pre-recorded ones. (Source: Sprout Social)
  5. Facebook Live Engagement Rate: Facebook Live attracts a higher average engagement rate (1.59%) than pre-recorded video (0.92%). (Source: Statista)
  6. Facebook Stories Usage: 300 million people use Facebook Stories daily. (Source: Engadget)
  7. Facebook Stories Impact: 80% of Facebook Stories with sound or voice-overs drive better lower funnel results. (Source: Meta)
  8. Instagram Video Consumption: 91% of users watch videos on Instagram weekly. (Source: Hootsuite)
  9. Instagram Story Influence: 73% of businesses report acquiring new customers from an Instagram Story. (Source: Sprout Social)

Twitter Video Marketing Stats:

  1. Twitter Video Engagement: Tweets with video get 5 times more replies, 2.8 times more retweets, and 1.9 times more likes. (Source: Twitter for Business)
  2. Twitter Video Engagement Rate: Tweets with video get 10 times more engagement than those without video. (Source: Twitter for Business)
  3. Twitter Positive Interaction Impact: Videos showcasing positive human interactions or product desire increase overall response by 40%. (Source: Sprout Social)
  4. Twitter Message Conveyance: Videos conveying core messages in the first three seconds see a 13% increase in overall breakthrough metrics. (Source: Sprout Social)
  5. Twitter Videos without Sound: Twitter videos without sound gain 28% more view time and 1.8 times the return on investment. (Source: Vidmore)
  6. Twitter 15-Second Video Ads: 15-second Twitter video ads have three times higher completion rates than 30-second ads. (Source: Twitter for Business)

YouTube  Marketing Stats:

  1. YouTube User Base: 74% of mobile consumers use YouTube. (Source: Global Media Insight)
  2. YouTube Video Upload Rate: Over 500 hours of video are uploaded to YouTube every minute. (Source: Statista)
  3. YouTube Purchase Influence: Users are twice as likely to buy something if they saw it in a YouTube video. (Source: Youtube)
  4. YouTube Brand Awareness: 75% of users report that YouTube makes them more aware of new brands. (Source: Hubspot)
  5. YouTube Purchase Behavior: 70% of users say they bought a product after seeing it on YouTube. (Source: Hootsuite)
  6. YouTube Research Preference: Users are four times more likely to use YouTube for brand, service, or product research. (Source: Youtube)
  7. YouTube Shorts Daily Views: In 2021, YouTube Shorts hit 15 billion global daily views. In 2023, YouTube Shorts crosses 50 Billion daily views (Source: TechCrunch)
  8. YouTube Brand Following: 47% of social media users follow brands on YouTube. (Source: Social Media Examiner)
  9. Desire for YouTube Content: 41% of social media users want brands to post on YouTube more often. (Source: Sprout Social)

Location-Based Marketing Statistics:

  1. Consumer Willingness: 80% of consumers are willing to share location data with apps that provide a valuable service. (Source: ZipDO)
  2. Mobile Response Rates: 72% of consumers respond to call-to-action messages received on their mobile phones when near the advertised location. (Source: ZipDo)
  3. Beacon Technology Impact: Beacon technology is expected to drive over $44 billion in retail sales in the U.S. by 2026. (Source: Shopify)
  4. Location-Based Services Adoption: 55% of U.S. smartphone users have location-based services enabled on their devices. (Source: Pew Research)
  5. Geofencing Engagement: Geofencing increases app engagement rates by 50%. (Source: Plot Projects)
  6. Millennial Preferences: 80% of millennials prefer ads tailored to their interests and location. (Source: ProofHub)
  7. Advertising Spending Projection: By 2023, location-based mobile advertising spending in the United States is projected to reach $38.7 billion. (Source: eMarketer)
  8. Sales Impact for Retailers: 75% of retailers have seen at least a 5% increase in sales because of location-based marketing. (Source: MarketSplash)
  9. Location-Based Marketing Priority: 58% of marketers surveyed are prioritizing investment in location-based marketing, up 20% from last year. (Source: HubSpot)

Statistics on AI in Marketing:

  1. AI Market Growth: The AI market is expected to be worth nearly two trillion dollars by 2030. (Source: PwC)
  2. AI Adoption Rates: AI adoption rates grew by nearly 250% in 2022 compared to 2017. (Source: Gartner)
  3. AI in Marketing Market Size: The market for AI in marketing was estimated at nearly $16 billion in 2021. (Source: HubSpot)
  4. AI Impact on Marketing Tasks: AI can improve demand generation, lead generation, and prospect education. (Source: Salesforce)
  5. Marketers’ Understanding and Usage: 79% of marketing professionals believe AI is one of the technologies that will influence the future of marketing. AI usage among marketing professionals increased from 29% in 2018 to 84% in 2020. 70% of high-performing marketing companies have a fully defined AI strategy. (Source: Adobe)
  6. Barriers to AI Adoption: 42% of companies lack knowledge or understanding of AI, and nearly 24% are concerned about the cost of implementation. Concerns over data privacy and security, lack of technical expertise, and uncertainty over ROI are barriers to AI adoption. (Source: EY)
  7. AI in Content Production: 44.4% of companies have used AI for content production. (Source: Content Marketing Institute)
  8. Perceived Impact of AI on Marketing: 54.5% of respondents believe AI will “greatly enhance” marketing efforts, and only 17.1% think it will have a “moderate impact.” (Source: Statista)
  9. Revenue Growth in AI Software Market: The AI software market is projected to reach around $126 billion by 2025. (Source: Gartner)

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Also Read: Top 7 Strategies to use AI for Digital Marketing in 2024

Conclusion

The trends for mobile marketing in 2024 are pointing towards maximizing user reach and embracing new technologies. It’s important to prioritize value and adapt to evolving consumer behaviors and preferences.

By leveraging practical strategies such as personalized marketing, user-generated content, and optimizing for mobile devices, businesses can effectively engage their target audience.

We hope these mobile marketing stats helped you get ready for 2024.

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