Best Ways to Build a Loyal TikTok Community

Updated on July 8 2024
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TikTok has quickly risen to claim its current status as the king of short videos. Used globally by billions of people, TikTok is the go-to place for brands looking to expand their reach beyond traditional marketing mediums (and even traditional social media platforms).

Just like other social media apps, TikTok is built around the concept of community. Amongst millions of brands, building a loyal following is crucial to the overall success of a brand on TikTok.

Brands that boast a community on TikTok often attribute their success to factors like their content being good, their team engaging with users and staying on top of trends. Picking up learning points from success stories is one way you can develop your brand on TikTok and build a loyal community.

Let’ s jump into a the most important aspects of how to build a community on TikTok.

Steps To Build a Loyal TikTok Community

Steps To Build a TikTok Community
Steps To Build a TikTok Community

Building a loyal community on TikTok involves several key steps that can help you connect with your audience and grow your brand. Let’s explore these steps in detail:

Know Your Audience

Audience profiling is the best thing you can do for your brand. Community building is built on the pillar of knowing what the audience is expecting from your brand in terms of content.

Creating user personas can be a good way of refining your target audience. For example, teens would likely be inclined towards dance challenges and following trends while a car enthusiast might be looking for ASMR car detailing videos.

This is furthered by keeping audience interests and user lifestyle preferences in mind. Users who spend significant time on the platform are more likely to subscribe to your page if they think that your content resonates with them.

You can profile your audience by geographic segmentation as well, wherein you produce localised content according to the area you operate in. This also assists users in relating to a “local” brand and gives them a sense of cooperation with a small business.

For example, a local restaurant in New York can create content that is in line with the area they operate in, encouraging members of the local community to follow the page.

Quality Content is King

Good content is the most important aspect of success on any social media platform. Setting yourself apart from the competition begins with creating content that is in par with audience requirements and fulfils the criteria for “relevance” in the minds of users.

Consumer perception management is a crucial component of branding and building a community on TikTok means that your content needs to be perceived as high-value by users – those who consume the content.

Good content can be based on storytelling, such as the story behind your brand and why you are in the particular niche that you work in. Storytelling is known as one of the best ways of capturing user attention throughout the internet and stories help users relate with the struggles of your brand. Curate compelling narratives that can evoke emotions in the users’ minds to capitalise on their interests.

Sharp and vibrant visuals are important in videos and TikTok is no different. High-resolution visuals encourage high user attention and retention, inevitably working towards your brand message being conveyed effectively.

One staple of good content on social media is user-generated content, which can be content made by your users on a template of your page or general content related to your brand. Videos that have users consuming your products are great examples of UGC as well.

Influencer collaborations can be a fantastic supplement to your TikTok page since followers of that influencer are more likely to engage with your page’s content if their favourite influencer endorses your brand or collaborates with you.

Engage With Users

The basic rule of community building is letting users know that they are a part of your brand’s family, giving them a sense of familiarity and belonging: engaging with users is essential to achieving all of these objectives!

One of the most fundamental ways of engaging with users is ensuring you respond promptly to user comments on your content. Make them feel like their comment is appreciated by personalising the reply instead of a generic reply.

Mentioning UGC once again, content made by users on your brand’s template or as a response to a challenge posted on your page should be recognized and boosted. Users who make product demonstration videos should be given a pat on the back by reposting their videos on your page and commenting on them, making them feel truly appreciated by your brand.

Leverage Trends

Trends are the backbone of TikTok’s success. The platform started as a video-sharing platform that had users posting videos of them dancing or lip-syncing, eventually evolving into a platform that serves as the origin of most trends.

Dance challenges are amongst the most noteworthy trends that come out of TikTok. Once a dance challenge picks up, millions of users have their takes on the challenge. Your brand can try to capitalise on a trend by asking users to tag your page on their dance challenge videos and competing with other users to get their videos reposted on your brand’s page.

Different songs and sounds also make up trends nowadays and are largely very beneficial for brands that want to capitalise on users picking up their videos as a result of a trending sound.

Another great way of tapping into trends is using the right hashtags on your videos. Many users utilise hashtags to search for content they want to see. So, your videos need to have relevant hashtags for your content to be shown to interested people.

Staying on top of trends can help more users discover your content and if your content is at par with their expectations (and all of the tips in this article), you should start counting down to gaining a meaningful community on the platform.

Supplement Your Efforts Outside TikTok

The attractiveness of social media is that it can be used in collaboration with all platforms. Being present on all platforms is crucial for all businesses as a means of staying connected to their target audience.

Supporting your efforts of building a community on TikTok does not necessarily have to be done alone; you can promote your TikTok videos on other social media platforms as well!

Reposting user-generated content (UGC) challenges on other platforms can also help increase your TikTok followers. This encourages more people to engage with your content and join the challenge.

Also Read:

Best Apps to Edit TikTok Video in 2024

How to Automate Social media? – A Comprehensive Guide

Conclusion

Building a loyal TikTok community requires consistent effort and understanding of your audience. Focus on creating engaging, high-quality content that resonates with your followers. Stay active in the comments, acknowledge user-generated content, and participate in trends to keep your content fresh and relevant.

Remember, success on TikTok doesn’t happen overnight. Be patient, stay committed, and continuously refine your strategies based on what works best for your audience. With dedication and a focus on quality engagement, you’ll build a loyal and thriving community on TikTok.