How to Automate Social media? – A Comprehensive Guide

Updated on December 8 2023
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Staying on top of managing your social media presence is exhausting and time consuming. With the demands to consistently publish posts and content across networks like Instagram, Facebook, LinkedIn and Twitter – it’s easy to burn out, struggle with writer’s block, or fail to optimize publishing strategies. In fact, Adweek reported that 63% of social media professionals are either experiencing burnout or have experienced it within one to three months.

Fortunately, a number of tools exist to help automate social media management workflow. While you should maintain a human touch, you can leverage automation to work smarter – not harder.

In this guide, we’ll cover actionable methods for scheduling and automating your social posts in an effective way. With the right automated social media tools and tactics tailored to your audience, you can maintain an engaged community and free up your time, while still nurturing authentic relationships. 

Let’s explore how exactly savvy social media automation of your post queue can lead to less burnout yet increased engagement. With the options available today, there is no longer good reason to manually drive all social media efforts solo.

How to Automate Social media?

Automating your social media can save you a lot of time while maintaining your online presence. Here is the step by step guide that helps you automate social media.

Step 1: Choose the Right Social media Automation tool

There are many different social media automation tools available, so it is important to choose one that is right for your needs. Consider the following factors when making your decision:

  • Features: What features are important to you? Do you need a tool to automate social media that can schedule posts, manage social media conversations, or track your social media analytics?
  • Ease of use: How easy is the tool to use? If you are not a tech-savvy person, you may want to choose a tool with a simple interface.
  • Pricing: How much are you willing to spend on a social media automation tool? There are many affordable options available, as well as more expensive enterprise-level tools.
  • Integrations: Does the tool integrate with the other tools you use, such as your CRM or project management software?
  • Read reviews: Read reviews of different social media automation tools to get an idea of their pros and cons.
  • Try out free trials: Most automated social media tools offer free trials, so you can try them out before you commit to a paid plan.

Once you have considered these factors, you can start narrowing down your choices. Here are a few of the most popular social media automation tools to consider:

  • Buffer
  • Zoho social
  • Hootsuite
  • Sprout Social
  • SocialPilot

Once you have chosen a tool, you can start setting it up and automating your social media tasks.

To demonstrate how to automate social media, I have taken the example of Buffer but you can choose any tool of your choice. Almost all the tools work in a similar way more or less.

Step 2: Choose Plan and Add Social media Channels to Automate

Once you have chosen the tool to automate social media, you need to choose the appropriate plan that fulfills your need. 

Here is the pricing of Buffer, you can either choose the 14 days free trial or the free plan to test the tool.

Buffer Pricing

After creating your account and choosing the right plan, you’ll be landed on the dashboard. Here you have to click on the new channel button in order to add your social media channels. It supports multiple social media channels like Facebook, Twitter, Instagram, LinkedIn, Youtube, and more.

Buffer social media channels

Step 3: Create and Automate Social media post

Buffer social media calendar

After adding your social media channel, you can start creating and scheduling posts. To do so, you have to navigate to the publishing tab and you will see a calendar. Here you have to select the time and date on which you want to publish your post.

Buffer editor

You can create posts right into the platform as it also provides post creation capabilities. Now after clicking on the schedule draft your post will get scheduled and will be published on the predetermined date and time.

Step 4: Monitor Analytics and Engagement

Buffer social media analytics

Buffer Analytics provides valuable insights into your social media performance, and the Engagement Tab is where you can dig deeper into how your audience is interacting with your content.

Here’s a breakdown of the key features:

Performance Overview:

  • Get a bird’s-eye view of your overall engagement levels across all connected social media platforms.
  • See a breakdown of impressions, reach, clicks, and engagement rate for each platform.
  • Track your follower growth over time.

Posts Tab:

  • Analyze the performance of individual posts on each platform.
  • Compare engagement metrics like likes, comments, shares, and clicks.
  • Identify top-performing posts and understand what resonates with your audience.

Engagement Tab:

  • Manage all your social media conversations in one place.
  • View unanswered comments and mentions across platforms.
  • Respond directly to comments and messages within the Buffer interface.
  • Filter conversations by sentiment, platform, or assigned team member.

Ways to Automate Social Media

  • Schedule Social Media Posts: Tools like Buffer and Hootsuite can automatically publish queued posts you craft to profiles at optimal times.
  • Auto-Reply to Mentions and Comments: Identify positive, neutral and negative sentiment automatically and trigger appropriate auto-replies.
  • Auto-Share RSS Feeds as Content: Automatically pull in and share relevant articles and content from publishers in related niche categories.
  • Auto-Follow Based on Hashtags: Identify ideal followers by hashtags and instantly auto-follow any that use select tags.
  • Set Post Recycling Rules: Repurpose evergreen content on a set basis by automating recycling top posts that still resonate with audiences.

Also Read: How To Use Jasper AI To Generate Blog Post?

Benefits of Social Media Automation

  • Saves Time: Automating repetitive admin tasks allows focusing on more creative aspects. Tools handle post scheduling, tracking, and reporting.
  • Consistency: Social automation enables more regularly distributing messaging aligned to a defined cadence and strategy, which builds trust.
  • Expanded Audience Reach: Scheduling across platforms frequently expands how many eyeballs see content versus limited manual posting.
  • Performance Analysis: Data generated by scheduling and publishing tools measures effectiveness of efforts for strategic optimization.
  • Adaptable Content Mix: Easier curation and aggregation of RSS feeds from relevant top publishers introduces variety in content to audiences.
  • Anytime Posting: Posting schedules through automation are not beholden to standard work hours and can trigger outside when audiences are most active.
  • Balance for Multiple Accounts: Automating some functions allows businesses and individuals to maintain more social properties than otherwise possible manually.
  • Improve Workflow and Morale: By handling monotonous social responsibilities, automation reduces employee, freelancer or marketer burnout to become more strategic.

Conclusion

Automating parts of your social media management is crucial for working smarter in today’s busy digital landscape. While staying authentic and human-centric with your audiences should remain priorities – you can leverage automation to handle repetitive administrative tasks better spent on more creative efforts. You can leverage any social media automation tools to streamline your content workflow.

FAQs on Social media Automation

What social media activities can I automate? 

Common social media tasks to automate include scheduling posts, curating content, monitoring mentions, hashtag tracking, following/unfollowing, analyzing performance, and more. Focus on repetitive tasks first.

What are the main benefits of social media automation?

Automation allows you to save significant time, work more efficiently, enable consistency, quickly analyze performance, expand reach of messages, and focus efforts on more meaningful, creative aspects.

What tools are best for automating different social media activities?

Top tools include Buffer, Hootsuite, Sprout Social, BuzzSumo, Feedly, and Zoho social. Evaluate them based on the core capabilities and network integrations you need.

Should I automate all my social accounts equally?

Not necessarily. Consider automation opportunities and risks separately based on each accounts’ audience, tone, engagement patterns and goals so approaches stay tailored.

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