14 Steps for Full Blog Automation – A Comprehensive Guide to Automate Blog Posts

Updated on December 15 2023
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With so much content accessible that enterprise teams must produce each month, CMOs are continually looking for ways to maximize the value of every second that creatives spend on their jobs. Blog automation is one option for escaping such a monotonous task.

Blog automation entails employing software tools, integrations, and ways to carry out repetitive, day-to-day operations and activities that you would typically have to do manually. After you’ve configured your automation, you can relax and let everything take care of itself.

The goal of excellent blog automation is to limit your input as much as possible while yet ensuring accuracy and autonomy.

As per the HubSpot 2023 Content & Media Strategy Report , 78% of marketers use automation for content planning and automate blog posts. This means that they are using tools to help them schedule blog posts, create editorial calendars, and find topics to write about.

This report is based on a survey of over 1,000 marketers from a variety of industries. The report found that marketers are increasingly using automation to save time and improve the efficiency of their content planning process.

If you’ve been having trouble keeping up with your blogging calendar, automation could be the solution! 

So, how can you automate your blog content while also making sure that you are maintaining quality?

There are many content automation platforms that you can choose from.  All you need to make sure of is that your goal should be to locate one that bridges the gaps in your content creation process.

This blog will talk about how to automate your blog posts, get acquainted with the tools and approaches that can save you time, eliminate mistakes, and help your site reach its full potential. 

If you have a business website, you might want to read our guide to build Shopify website before you automate blog posts on your website.

What is Blog Automation?

Blog Automation is basically the process of using software tools to automate the daily repetitive tasks that is mainly associated with running a blog. Blog automation allows bloggers and writers to focus on brainstorming ideas rather than banging their head on how to manually complete this mundane tasks of scheduling posts or responding to comments.

The main goal to automate blog posts is all about reducing manual effort as well as following a hands-off process that turns out to be both accurate and autonomous.

Automation in general applies to content marketing tasks that are made easier with AI while improving efficiency as well, such as:

  • Curating blog posts from different sources
  • Optimizing existing website copies
  • Running A/B tests on different landing pages
  • Writing blog posts or eBooks
  • Sending scheduled newsletters automatically
  • Analyzing data from different outlets

What Are The Different Levels of Blog Automation?

While there exists different forms of blog automation, it completely depends on how you want your blog to be automated. Based on that, we can classify the different forms of blog automation as:

Automation LevelDescriptionTasks AutomatedControl and ManagementCost
Full Blog AutomationBlog operates in cruise control. Scheduled posts auto-publish. Cross-platform marketing and payments are autonomous.– Scheduled post publication

– Cross-platform marketing

– Payment processing

Minimal user interventionExpensive
Partial Blog AutomationSome tasks automated, others managed by the user.– Selected task automation (e.g., social media sharing)

– Basic analytics tracking

User manages remaining tasksModerate cost
Basic/Default AutomationEssential automated tasks for basic functioning.– Technical needs (e.g., server maintenance)

– Simple default tasks for basic blog operation

Limited automation for critical tasksIncluded with platform

What Are The Different Types of Blog Automation?

The below table shows some of the blog automation tools that you may use to automate tedious chores and improve your blog processes:

CMS systemsWordPress, DrupalAllow you to create and manage your blog posts, pages, and other content.
Email servicesMailChimp, Constant ContactHelp you send email newsletters and marketing campaigns to your subscribers.
Writing and Optimising toolsContent at Scale, Jasper, Copy AIGenerate content ideas, write blog posts, and create social media posts.
Analytics programsGoogle Analytics, Adobe SiteCatalystTrack your website traffic and analyze your blog’s performance.
SEO pluginsYoast SEO, All in One SEO PackHelp you optimize your blog posts for search engines.
Social media management toolsHootsuite, BufferHelp you schedule and publish social media posts, track your social media performance, and engage with your audience.

The Pros & Cons of Blog Automation

Automating your blog posts comes with both pros & cons. Let’s have a look at some of the good and bad sides of Blog Automation:

AdvantagesDisadvantages
More time availableCan get expensive
Publish more content

Tough to spot and fix the problems.

Reduce the chance of mistakesNot developed enough to analyze, anticipate and innovate
Boost revenue
Improve consistency and be more professional

How To Set Up and Automate Blog Posts?

Let’s touch on the basic process of automating your blog:

Step 1: Assess Your Current Process

Evaluate your current blogging process to identify areas that can be automated. Consider content creation, publishing schedules, social media promotion, and other repetitive tasks.

Step 2: Choose the Right Tools to Automate Blog Posts

Research and select automation tools that fit your needs. We have mentioned above the whole list of different tools you will need for blog automation. Look for AI writing platforms like Content at Scale for generating content, social media automation tools like Hootsuite or Buffer, and WordPress plugins for automated editing and scheduling posts.

Step 3: Integrate Automation Tools

Integrate the chosen tools into your blogging workflow. This might involve setting up accounts, connecting platforms, and configuring settings.

Also Read: How can you use KoalaWriter to Automate Content Creation?

Step 4: Update Your Content Strategy

Adjust your content strategy to align with automation capabilities. Develop an editorial calendar that outlines topics, publication dates, and distribution channels. Make sure your content ideas list is comprehensive.

Step 5: Implement AI Writing

Use AI writing tools mentioned above to create blog posts quickly. Input keywords and let the AI generate content. Review and edit the content to add a human touch and ensure quality.

Sometimes, AI writing tools hallucinates and provide bad outputs. You can solve this problem by Troubleshooting the AI copywriting tools.

Step 6: Repurpose Existing Content

Repurpose old content by transforming it into different formats like videos or updated blog posts. Utilize AI tools like Heygen to generate fresh videos and repurpose them using a tool like Repurpose.io

Step 7: Create an Editorial Calendar

Set up an editorial calendar to plan content topics and publication dates in advance. Include columns for post titles, dates, authors, and distribution channels.

Step 8: Automate Social Media Posting

Use social media automation tools to schedule and publish posts on multiple platforms simultaneously. Create a library of pre-scheduled posts for consistent promotion.

Step 9: Optimize Blog Posts

Research relevant keywords using tools like Google AdWords or SEMrush. Incorporate keywords into post titles, meta descriptions, and throughout the content. You can use ChatGPT or Bard to create engaging titles and meta descriptions for better SEO.

Step 10: Enhance Readability with Visuals

Include visuals like infographics, charts, and videos to make your posts more engaging. Optimize visuals for SEO by adding relevant keywords and subtitles.

Step 11: Maintain a Content Idea List

Keep a running list of content ideas to avoid running out of topics to write about. Add to this list whenever new ideas come up. Automate this step by asking ChatGPT to provide 50 content topic ideas on one pillar topic. 

Step 12: Set Up Reminder Calendars and Posting Schedule

Create a reminder calendar to manage the entire content creation process, from idea generation to publishing. Automate image editing and social media sharing to save time.

Step 13: Monitor and Refine Automation

Regularly monitor your automated processes to ensure everything is running smoothly. Stay updated with new automation tools and features, and continuously refine your workflow.

Step 14: Review and Optimize

Regularly review the effectiveness of your automated processes. Analyze metrics, gather feedback, and make necessary adjustments to improve your blog automation strategy.

Blog Automation Software Tools and Platforms

Below is a table of some of the blog automation software tools and platforms along with their key features:

ToolKey features
ZapierAutomates workflows between different web apps. Over 4,000 apps are supported, including WordPress, Google Drive, and Mailchimp.
CopyAIAI writing tool that helps you generate content ideas, write blog posts, and create social media posts.
JasperAI writing tool, similar to CopyAI.
Grammarly for businessGrammar checker that helps you identify grammar, spelling, and style errors in your writing.
Hemingway EditorEditing tool that helps you make your writing clear and concise.
HootsuiteSocial media management tool that allows you to schedule social media posts, track your social media performance, and engage with your audience.
HubSpotCRM platform that helps you manage your customers, build email lists, and create newsletters.
MoosendEmail marketing automation tool that helps you create forms, landing pages, and emails.

Examples of Blog Automation

1. Bloomberg

Bloomberg has employed an automated blogging system named as Cyborg that can easily and quickly generate market updates and financial news based on real-time data. Not only this, Bloomberg has also created its own GPT-3 model which can assess whether any headline are bearish for investors and also can suggest headlines based on a short blurb.

Blog Automation Example - Bloomberg's Blog Automation tool

Blog Automation Example – Bloomberg’s Blog Automation tool

2. Forbes

Forbes utilizes Bertie, an automated content creation platform that helps to generate draft articles as well as headline ideas. Although the whole process is not entirely automated, yet, it helps with content suggestions and streamlining the writing process.

Blog Automation Example - Forbes AI automation
Blog Automation Example – Forbes AI automation

Final Words

Learning how to automate blog posts will provide you with the flexibility and peace of mind to do what you do best: blog. With these tools and possibilities, you’ll soon have more time on your hands and the opportunity to concentrate on building your business.

Use automation technologies to feed you topic ideas and opinions gathered from the internet to automate your research and ideation approaches. Use AI technologies to generate ideas and recommendations, and delegate your social media demands to the best software or people. Give your blog a professional edge by giving visitors the automatic features they want while also making their experience more enjoyable.

What tools do I need to get started with blog automation?

Using multiple tools like Content at Scale, Jasper AI, Mailchimp, etc. can help you automate your blog completely.

Will Google frown upon my automated blog posts?

Search engines love high-quality content, and automation can actually help you create more consistently good stuff. But they can also value your unique voice and audience engagement. Hence, you can use the automation for the scale but post original posts frequently as well.

Can I still maintain a personal touch in my automated blog posts?

Yes, it’s possible to maintain a personal touch in automated blog posts. Incorporate personalized elements such as unique writing style, customized introductions, and engagement with your audience through comments and social media. Automation should enhance, not replace, your authentic voice.

What precautions should I take to avoid errors in automated blog posts?

To minimize errors, double-check your automated posts before they go live. Ensure that formatting, images, and links are correct. Additionally, regularly update and test your automation workflows to adapt to changes in blogging platforms and prevent potential issues.

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