Signals’ Contact Discovery Motion is a tool designed to help businesses identify and engage with potential leads visiting their websites. It seamlessly integrates with CRM systems, allowing users to create profiles of their ideal customers and target buying committees. When a company visits the website, Signals swiftly identifies it using Company Reveal technology, and if it matches the ideal customer profile, it creates a comprehensive company bio.
The tool then segments accounts based on various behaviors and attributes, providing insights into visitor activities. It goes a step further by finding and adding contact information for the buying committee members. Signals can also send personalized emails to these contacts based on their titles and locations, ensuring relevant and valuable content delivery.
However, one aspect to consider is the extensive customization options, which, while a strength, may require a deep dive to fully leverage its capabilities. Overall, Signals empowers businesses to turn web visits into potential sales leads efficiently and effectively.
