The Rise of AI Search and AI Search Engines in 2024

Updated on May 15 2024

The way we search information is quickly changing. Just a couple of years ago, we used to go past pages and pages of Google search results just to find something meaningful but the era of ChatGPT has changed the way people are searching now.

AI search and AI search engines are bringing big changes to how we find information online. These new technologies use artificial intelligence to give us precise, more relevant, and personalized search results than traditional search methods.

AI-Chatbot-Vs-Search Engine
Credit: Aberdeen Group / PCMag

AI search engines use advanced computer programs and machine learning to truly understand what users are searching for, including the context around their queries. They can continuously learn and improve to give users a much better search experience. AI search has rightfully overcome many limitations of regular search engines.

But AI search goes beyond just searching the internet. It is changing how professionals and businesses access huge amounts of data across healthcare, finance, e-commerce, scientific research and more industries. AI search allows them to quickly find insights and make better data-driven decisions, leading to more innovation.

In this article, we will explore in-depth the concept of AI search, how AI search engines work, difference between AI and traditional search and also look at the best AI search engines that are challenging Google Search monopoly when it comes to online searches.

What is AI Search?

AI search refers to the application of artificial intelligence technologies and natural language processing to enhance the search experience and deliver more accurate, relevant, and personalized results. Unlike traditional search engines that rely on keyword matching and predefined rules, AI search systems are designed to understand the intent and context behind user queries.

These intelligent search engines leverage advanced algorithms and vast datasets to comprehend the meaning and nuances of search terms, analyze user behavior patterns, and continuously learn and adapt to provide tailored search outcomes.

By incorporating AI capabilities, search engines can better interpret complex queries, account for synonyms and related concepts, and even answer questions directly, rather than simply displaying a list of potentially relevant web pages.

A practical example of AI search in action can be seen with intelligent assistants like Apple’s Siri or Amazon’s Alexa.

When a user asks a question like “What’s the weather forecast for this weekend in San Francisco?”, the AI assistant understands the intent behind the query and provides a concise answer or relevant information, rather than just displaying a list of weather websites. This is made possible by the AI’s ability to comprehend natural language, extract relevant entities (location, date, etc.), and retrieve the most appropriate response from its knowledge base or by querying other data sources.

The Role of Generative AI in Search Engines

Generative AI plays a crucial part in modern search engines by creating responses that feel more natural to users. This tech uses advanced machine learning, like the transformer architecture, to understand and produce language similar to how humans do.

Thanks to this ability, search platforms can now offer answers that aren’t just pulled from existing content but are also crafted on-the-spot for specific queries. This makes the search experience richer and more interactive.

These systems analyze past interactions and preferences to give personalized results every time someone asks a question. Machine learning models enable them to get better with each query, ensuring they provide even more accurate answers in the future.

By understanding complex questions through natural language processing, these platforms change how we find information online, making it faster and more relevant than ever before.

Also Read: Google SGE and Its Impact on Search

Top AI-Powered Search Engines


Here are some of the top AI-powered search platforms making waves recently:

  1. ChatGPT – Although not a traditional search engine, ChatGPT applies deep learning to generate human-like text responses, becoming an invaluable assistant for specific query insights.
  2. Google Gemini – As Google’s answer to generative AI in search, Gemini aims to revolutionize how users interact with Google Search by offering nuanced answers and fostering deeper exploration.
  3. Perplexity AI – This platform stands out by inviting users to ask complex questions, which it answers with clear, well-sourced responses using natural language processing.
  4. Microsoft Bing – Now integrated with OpenAI’s latest language model, Bing provides enhanced speech recognition and refined results, making it a powerful tool for internet searches.
  5. Komo – This engine shines with its focus on speed, privacy, and tailored search outcomes. Komo learns from each user’s behavior to offer more personalized responses.
  6. – A unique player in the field, prioritizes user privacy while delivering accurate and personalized content by understanding natural language inquiries.
  7. Waldo – Focused on visual discoveries, Waldo uses image recognition technology to help users find exact or similar images across the vastness of the internet.
  8. Andi – Andi goes beyond simple searches by analyzing data trends and offering predictions alongside regular search results, adding a futuristic layer to online exploration.
  9. NeevaAI – Distinguishing itself by operating ad-free, NeevaAI focuses entirely on user experience, offering personalized Internet searches based on individual preferences and past interactions without advertising interference.

Each of these engines leverages artificial intelligence in different ways to improve how we find information online – be it through interpreting our questions more accurately or offering more relevant results based on our past actions or interests.

We will cover each one of them in a lot more details as the article progresses.

Difference Between AI Search And Traditional Search

AI-driven search engines and traditional search engines differ in several key ways. AI search engines use machine learning models and artificial intelligence to improve search results. They look at user queries, likes, past clicks, interests, and habits to give personalized answers. On the other hand, traditional search engines rely on specific algorithms that might not adapt or learn from user interactions.

FeatureAI-Driven Search EnginesTraditional Search Engines
Understanding QueriesUse natural language processing to grasp the full meaning.Depend on keywords and phrases to find results.
PersonalizationAdjust results based on user’s past behavior and preferences.Limited personalization, mainly based on cookies and search history.
Learning CapabilityImprove over time by learning from interactions.Updates depend on changing algorithms manually.
Indexing StrategyIndex content using advanced models to understand relevancy.Use traditional indexing methods, focusing on keywords and links.
Query HandlingCan understand complex and conversational queries.Best with simple and direct queries.
FeaturesInclude advanced options like image and voice search.Generally stick to text-based inputs and results.
AI Search Vs Traditional Search

AI search engines provide more accurate and relevant search outcomes by analyzing a wide range of data about the user. They evolve and get better with each interaction.

Traditional search engines lack this adaptability and personal touch. As we move forward, the gap between these two types of search engines will likely grow, with AI-driven options offering a more tailored and insightful search experience.

Also Read: Is OpenAI Web Search Ready to Take on Google?

Impact of AI Search on SEO and SEM

AI is changing how search engines rank web pages and show ads. This makes SEO and PPC strategies evolve quickly to keep up.

AI and SEO

AI changes the way websites show up in search results. Machine learning and artificial intelligence help predict what users are looking for. This means SEO strategies must now include content that answers questions the way people naturally ask them.

Keywords still matter, but understanding intent is key.

Search engines powered by AI can dig through content faster to find the best matches for queries. Websites need to provide clear, relevant content more than ever before to rank well.

This includes using voice search optimization and creating pages that load quickly on all devices.

AI and PPC Ads

AI brings big changes to PPC ads. It helps create ads that match what people are looking for more closely. This means ads reach the right audience, making every dollar spent on advertising more effective.

AI analyzes data from past ad campaigns and user interactions to predict which ads will perform best.

This technology also makes ad campaigns smarter over time. By understanding patterns in user behavior and preferences, AI adjusts ad strategies in real time. This leads to better targeting and higher conversion rates for businesses using online platforms for their marketing efforts.

Digital marketers now lean heavily on AI tools like Google Ads and Bing Chat to craft personalized messages that speak directly to potential customers’ needs and desires.

These advances promise not just better services for users but also open new paths for monetization through targeted advertising and content creation. This swift push towards innovation makes it clear that AI’s role in shaping our future is undeniable.

Also Read: 60+ B2B SEO Stats and Trends in 2024

Data Ownership Debate With AI Search Engines

As AI search engines continue to gain traction, they raise crucial questions about data ownership and privacy. These intelligent systems rely on massive datasets to train their algorithms, leading to concerns about who controls and has access to this data.

Some argue that data should be treated as a commodity, allowing companies to leverage it for developing AI technologies like search engines. Others advocate for stricter data protection laws and user control over their digital footprint. This dichotomy highlights the need for transparent policies and ethical guidelines governing data usage in the AI search engine landscape.

One emerging trend is the development of AI search assistants that run locally on users’ devices. While the premise behind these local AI assistants is to learn from the user’s digital footprint and provide a more personalized and productive search experience, it also raises critical questions about data ownership and the potential misuse of personal and sensitive information like passwords.

Proponents argue that local AI search assistants enhance privacy by keeping data within the user’s control, eliminating the need for central servers that could be vulnerable to breaches or unauthorized access. Conversely, critics warn about the risks of AI algorithms running unchecked on personal devices, potentially exposing sensitive data or exhibiting biased behavior.

With all these arguments in circulation, to ensure protection, users should consider employing a password manager to safeguard their credentials and other sensitive data.

Furthermore, there are apprehensions about the concentration of data in the hands of a few tech giants, potentially stifling competition and innovation. Striking the right balance between enabling AI advancements and safeguarding individual privacy remains a complex challenge that policymakers, tech companies, and users must collectively address.

Also Read: Who Owns AI Generated Content?

Case Study: Google and Baidu’s Response to AI Search

Google and Baidu quickly adapted to AI search trends. Here’s a detailed examination of how these companies are leveraging AI to redefine search capabilities and user experience.

Google’s Strategic Response

Google, a longstanding leader in search technology, has swiftly responded to the AI revolution by significantly enhancing its algorithms and integrating sophisticated AI-driven tools. The company’s approach is twofold – improving user experience and refining advertising precision.

One notable innovation is the introduction of Google Gemini, a comprehensive platform that seamlessly integrates with other Google services to streamline operations and enhance search outcomes without any additional cost to the user.

Moreover, Google has pioneered features such as “Circle to Search”, which allows users to delve deeper into their queries with an intuitive interface, and multi-search insights, facilitating a simultaneous exploration of diverse topics. These advancements not only bolster search accuracy but also tailor advertising to user preferences more effectively, thereby boosting relevance and engagement.

In the fiscal quarter ending in 2024, Google reported an 8% increase in search revenue, attributing this growth to the sophisticated AI integrations that have significantly improved search efficiency and ad targeting.

Baidu’s AI Investments

In response to the fiercely competitive Chinese market, Baidu has doubled down on its AI investments, focusing on developing cutting-edge machine learning models and smarter search algorithms. The company’s strategic emphasis on AI is aimed at enhancing the interactive experience of its users by delivering faster, more precise, and personalized search results.

Baidu’s commitment to AI is evident from its recent financial reports, which show a 6% revenue increase in the latest quarter, driven primarily by the deployment of AI technologies across its platforms. This growth is a testament to Baidu’s successful integration of AI into its search services, which has not only improved performance but also set a new benchmark in what users can expect from search engines.

Moreover, Baidu has initiated several pilot projects using AI to automate and optimize ad placements, which has resulted in a marked increase in ad efficiency and a boost in user engagement metrics.

Best AI-Powered Search Platforms in 2024

In 2024, new tech giants and startups alike have launched AI-driven search platforms that are changing how we find information online. These tools use advanced algorithms and machine learning to deliver faster, more accurate search results.



ChatGPT, an AI chatbot, made headlines by attracting a million users in just five days. Its popularity skyrocketed, reaching over 100 million monthly users early on. This rapid growth showcases the vast interest and potential in using advanced conversation automatons for various tasks.

From simple queries to complex problem-solving, ChatGPT demonstrates how AI can impact everyday digital interactions.

Companies around the world see AI technologies like ChatGPT as key tools for gaining a competitive edge. With a 270% increase in AI service adoption from businesses between 2015 and 2019, it’s clear that artificial intelligence systems are becoming integral to corporate strategies.

These trends suggest that capabilities such as natural language processing and sentiment analysis will continue shaping business models and market strategies well into the future.

Microsoft Bing


Microsoft Bing stands out by leveraging the latest OpenAI language model and integrating with GPT-4. This powerful technology improves how it understands and responds to user queries, making search results more accurate.

By using advanced artificial intelligence, Microsoft Bing can recognize speech patterns better than before. This upgrade ensures users find what they’re searching for quickly and efficiently.

This search platform also introduces users to a more intelligent browsing experience. As people use Bing, the AI learns from their queries, refining future search outcomes. This smart learning process means that the more you use Bing, the better it gets at giving you exactly what you need without sifting through irrelevant information.

For the first time, Bing Search market share has crossed 8% mark which is a huge indicator of how AI search is growing in 2024 with Microsoft Bing at the center of it.

Google Gemini


Google Gemini marks a significant step for Google in the competition with OpenAI’s ChatGPT and Microsoft Bing’s version of ChatGPT. It sits at the forefront of AI-powered search platforms, showcasing how far tech giants are willing to go to stay relevant.

By incorporating generative artificial intelligence, Google Gemini aims to provide answers that aren’t just accurate but also contextually rich, making searching on the internet a more intuitive experience for users.

This innovation aligns with Google’s broader strategy to not only enhance its search engine but also integrate AI across its suite of products. With big data analysis and natural language processing at its core, Google Gemini promises a shift in how we perceive and interact with digital information, breaking down complex queries into conversational responses that mirror human-like understanding.

Perplexity AI


Perplexity AI changes the game by scrapping one-size-fits-all search replies. It digs deep to fetch domain-specific answers, backing them up with sources. This platform stands among the giants in AI-driven searching for 2024, setting new standards in how we find information online.

Perplexity AI is on a mission to refine your search experience, ensuring every query meets its match with precise, expert-backed responses.



Komo sets itself apart as an AI-driven search engine that values speed, privacy, and crafting searches just for you. It stands alongside other giants in 2024 like Microsoft Bing and Google Gemini, showing how AI technology shapes our online quests for information.

Komo uses advanced algorithms to sift through the internet quickly, giving users fast results that match their interests without trading off their personal details. sets itself apart by focusing on user privacy and personalized search experiences. This platform analyzes what users like, their past online activities, and their interests to offer custom answers.

It puts users in control, letting them find exactly what they’re looking for without sifting through irrelevant information.

This approach helps stand out in the crowded field of AI-assisted internet searching tools. By prioritizing private, tailored responses over a one-size-fits-all method, it ensures that each user’s experience is unique and relevant to their specific needs.

This makes searching online faster and more efficient for everyone.



Waldo stands out in the crowd of AI-powered search platforms making waves in 2024. This platform lets users sharpen their searches to get quicker answers. Users love how it speeds up finding information by allowing them to publish and export findings directly into Google Docs.

This feature sets Waldo apart from others, catering to people who need efficient tools for their research tasks or projects. By integrating with widely used applications like Google Documents, Waldo not only improves the search experience but also streamlines workflow, saving valuable time for its users.


Andi ai search

Andi is a chatbot and search engine that pulls information from diverse places to give users detailed search outcomes. This tool makes finding what you’re looking for easier by using machine intelligence to sift through data rapidly.

It stands out because it can understand natural language, which helps people get more accurate results without having to phrase their questions in specific ways. Andi uses this advanced tech along with visual recognition capabilities, ensuring that whether you’re on a smartphone or wearing smart glasses, you’ll get the answers you need swiftly and effectively.



NeevaAI stands out because it does not show ads and cares a lot about keeping user information private. Snowflake bought this unique search engine in May 2023. Created by former Salesforce workers, Richard Socher and Bryan McCann, its main aim is to prioritize user privacy while still giving quick and free answers.

NeevaAI focuses on offering users a secure space online without the clutter of advertisements, setting a new standard for what people expect from their internet searches.

Future of AI Search Engines

The future promises big things for AI search engines, with both hurdles and chances to grow. They’ll need to handle misinformation carefully while innovating to meet users’ expanding needs.

Potential Challenges

One major challenge AI search engines face is the risk of misinformation. Generative AI, like ChatGPT, might produce errors or biased information because they learn from vast amounts of data online.

This data isn’t always accurate. As these technologies become more common in tools for searching and understanding information, ensuring they provide trustworthy results becomes crucial.

AI’s potential is immense, but so is the responsibility to guard against spreading falsehoods.

Another hurdle is adapting traditional SEO (search engine optimization) strategies to keep up with AI advancements. The shift towards generative AI in search engines means companies must rethink how they optimize content for searches.

Traditional keywords and links might lose their impact as search behaviors change, posing a significant challenge for businesses relying on conventional SEO tactics to be noticed online.

Prospects for Growth

The global AI market, valued at over $196 billion, shows signs of explosive growth. Experts predict this figure will balloon more than 13 times in the next seven years. This expansion means AI technologies like voice assistants and machine learning (ML) will play a bigger role in how we search the web and analyze data.

With countries like China set to take up a quarter of the global AI pie, companies worldwide are rushing to adapt their business strategies.

As money pours into sectors like personalized search and smart speaker development, businesses see an uptick in ad revenues. Voice assistants and virtual helpers become smarter and more user-friendly.


AI search and AI search engines represent the future of how we will find information. As this technology keeps developing, it will play a major role across many areas in our digital lives. With their ability to constantly learn and improve, these intelligent search systems have the potential to completely change how we access knowledge and use it to make more informed choices and be more productive.

With tech like ChatGPT, getting information is quick and easy without digging through pages of results. This change means more than just new ways to search; it reshapes how we interact with the web daily.

FAQs for AI Search

What is AI search and how is it changing in 2024?

AI search uses artificial intelligence like GPT-4 to understand and process your questions better, making search engine results pages (SERPs) more accurate. In 2024, it’s getting smarter with features like image and video recognition.

What is the difference between Google Search and AI search?

While Google Search is currently one of the most widely used search engines, it still relies primarily on keyword matching and ranking algorithms to retrieve and order results. AI search engines, on the other hand, leverage advanced artificial intelligence and machine learning techniques to provide a more contextual and intelligent search experience.

Will Google use AI in search?

Google is already using artificial intelligence and machine learning in various aspects of its search engine. However, Google has not yet fully transitioned to an AI-first search engine like some of its emerging competitors like OpenAI. The company has announced plans for more AI integration, such as the Google SGE project which aims to provide human-like responses using large language models.

What are the Top AI Search Engines

Top AI Search Platforms in 2024:

ChatGPT – Generates human-like text responses using deep learning.
Google Gemini – Offers nuanced answers and deeper exploration.
Perplexity AI – Answers complex questions with clear, well-sourced responses.
Microsoft Bing – Enhanced speech recognition and refined results with OpenAI integration.
Komo – Focuses on speed, privacy, and tailored outcomes based on user behavior. – Prioritizes privacy while delivering personalized content via natural language.
Waldo – Uses image recognition to find similar visuals across the internet.
Andi – Analyzes trends and provides predictions alongside search results.
NeevaAI – Ad-free, personalized searches without advertising interference.

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