TLDR: AdRoll is a marketing platform empowering users to streamline their campaigns across diverse channels seamlessly.
With a focus on simplicity, it unifies display, social, and email advertising into one user-friendly interface. The platform utilizes machine learning for precise audience targeting and make data-driven decisions accessible. It enables users to run retargeting, lookalike, demographic, and contextual targeting campaigns effortlessly.
Notably, the integration with popular platforms like HubSpot enhances user convenience. AdRoll stands out for its 15+ years of industry expertise and is trusted by a substantial customer base for driving results in a dynamic digital landscape.
How AdRoll works:
– It places a small JavaScript code snippet (“pixel”) on your website. This pixel tracks website visitors and places anonymous cookies in their browsers.
– Based on website activity (browsing, purchases, etc.), AdRoll segments visitors into targeted audiences. These segments can be based on specific actions, demographics, or even lookalike models.
– AdRoll uses AI and machine learning to optimize ad campaigns in real-time. This includes optimizing bids, targeting, and ad formats for maximum reach and conversions.
– You can track campaign performance through detailed reports and analytics dashboards.
