SoftBank Bets Big on AI Chips With New $100 Billion Venture to Rival Nvidia

Updated on February 26 2024

SoftBank Group founder Masayoshi Son is aiming to raise $100 billion for a new artificial intelligence (AI) chip venture named “Izanagi”. The massive initiative is intended to compete with Nvidia in the surging AI chip market and supply next-generation semiconductors essential for AI applications.

If successful, Izanagi could become one of the biggest investments in AI since the rise of chatbots like ChatGPT, even surpassing Microsoft’s $10 billion cash infusion into OpenAI. Here’s a deep dive into Son’s ambitious AI chip bet and what it means for the future of artificial intelligence.

Overview of SoftBank’s New AI Chip Venture: Project Izanagi

Project Izanagi was named after a japanese god
Project Izanagi was named after a japanese god
  • Codenamed after the Japanese god of creation, Izanagi represents Son’s significant move into AI as SoftBank reduces startup investments.
  • Son wants to build an AI chip powerhouse that complements chip design firm Arm Holdings, which SoftBank acquired in 2016.
  • The potential $100 billion funding includes $30 billion from SoftBank, with another $70 billion from Middle Eastern sovereign wealth funds.
  • Izanagi is distinct from OpenAI CEO Sam Altman’s goal of getting into chip manufacturing. Son is directly spearheading the project.
  • SoftBank has $41 billion cash on hand, putting it in a strong position for this capital-intensive undertaking.

Also Read: Sam Altman’s $7 Trillion Quest for AI Chips

Why Son is Betting Big on AI Chips

The AI chip market is exploding, projected to reach $200 billion by 2027 per Allied Market Research. Son wants to capitalize on this growth and Arm’s chip design expertise to establish SoftBank as a leader in next-gen AI semiconductors.

Key factors driving Son’s interest

  • The AI Compute Gap: As AI models become more complex, demand for specialized AI chips is skyrocketing. Nvidia currently dominates, but its chips strain to support large models. This gap between AI computing needs and available hardware presents a massive opportunity.
  • Leveraging Arm’s Chip Designs: Arm’s energy-efficient chip designs are used in over 95% of smartphones. Son aims to utilize Arm’s architecture and focus on designing chips optimized for AI workloads.
  • Synergies with Vision Fund Portfolio: Many of SoftBank’s AI startup investments need advanced chips. Izanagi could give these companies preferred access to leading-edge AI semiconductors.
  • Geopolitical Chip Needs: The global chip shortage has emphasized the need for more semiconductor manufacturing capacity, especially for critical technologies like AI. Izanagi helps address this demand.
  • Son’s Conviction in AI: Son has long been vocal about his belief in AI’s transformative potential. Izanagi is his chance to cement SoftBank’s position in what he sees as the next major computing revolution.

Izanagi’s Key Differentiators vs. Competition

To compete with established players like Nvidia, Intel, and Qualcomm in the AI chip space, experts believe Izanagi needs to differentiate itself in a few key ways:

  • Specialization: Focus on designing chips optimized specifically for AI rather than general-purpose chips. This can improve performance and efficiency for AI workloads.
  • Novel Architectures: Explore new chip architectures beyond standard CPUs and GPUs. Options like neuromorphic computing and optical computing may unlock new capabilities.
  • Software Integration: Seamlessly integrate Izanagi’s hardware with popular AI software libraries like TensorFlow and PyTorch to provide a turnkey AI solution.
  • Ecosystem Synergies: Tightly integrate with Arm’s architectures and SoftBank’s Vision Fund portfolio companies to create a robust, end-to-end AI ecosystem.
  • Edge Focus: Prioritize energy-efficient chips for edge applications where power is limited like autonomous vehicles, drones, and robots. Don’t just focus on data center chips.
  • Accelerated Timeline: Use SoftBank’s resources to accelerate Izanagi’s go-to-market and achieve scale quickly rather than taking a slow and steady approach.

Key Challenges Facing Izanagi

Despite SoftBank’s financial muscle, Izanagi faces substantial challenges to becoming a major player in the ruthless global chip industry:

  • Intense Competition: Izanagi is up against semiconductor giants like Nvidia, Intel, Qualcomm, and AMD who spend billions on chip R&D and have advanced manufacturing operations.
  • High Costs: Chip fabrication plants cost tens of billions. Izanagi must invest heavily in production capacity to meet demand, which carries risk.
  • Long Time Horizon: Developing new chips takes years. Izanagi must have patience and accept losses before profitable chip production.
  • Execution Risks: SoftBank has little chip-making expertise. Izanagi must build this knowledge base and execute flawlessly to succeed.
  • Talent Shortages: The chip industry suffers from a dire talent crunch. Luring the specialized engineers and scientists needed away from rivals will be challenging.
  • Changing Industry Dynamics: The foundry model, shifting computing paradigms, geopolitics, and commoditization could all impact Izanagi’s prospects down the line.

Izanagi’s Potential Impacts on the AI Industry

If executed successfully, experts anticipate Izanagi could have wide-ranging impacts on the AI sector:

Faster AI Progress

Specialized chips tailored for AI can accelerate training and inference. This may unlock new applications and capabilities for AI developers.

More Democratized Access to AI Hardware

As a new player, Izanagi could spur competition and make robust AI hardware more accessible to startups and researchers. This helps democratize AI innovation.

Battle for Tech Supremacy

Izanagi gives SoftBank and Japan more influence in the global technology race increasingly dominated by the US and China. It’s about chip leadership.

Talent Magnet

The project and funding could attract top AI and chip talent to Japan and Arm, brain gain that can catalyze new R&D.

Catalyst for Convergence

Izanagi’s integration of software and hardware could accelerate the convergence of AI, cloud computing, 5G telecom networks, and intelligent devices.

Critical Unknowns About Izanagi

Given the scale of Project Izanagi and the complexity of chip development, many specifics remain unclear about Son’s vision:

  • Manufacturing Plans: Will Izanagi fabricate its chips or outsource to foundry partners? Where will fabs be located?
  • ARM Integration: Will Izanagi design standalone chips or leverage Arm’s existing portfolio? How closely will the teams collaborate?
  • Headquarters: Where will Izanagi be headquartered? Potential options include Japan, UK, US, or a global hub model.
  • Talent Acquisition: Who will lead Izanagi? How much talent can they lure from rivals vs. developing internally?
  • Initial Products: What will Izanagi’s first generation of chips target in terms of capability, power, and applications?
  • Business Model: Will Izanagi sell chips directly or license designs to fabrication partners? Open or closed ecosystem?
  • Funding Details: Are Middle Eastern investors fully committed to $70 billion? How much control will they demand? What are the deal terms?
  • Timelines: When will the first chips ship? How long is the runway before profitability and what scale is needed? How quickly can Izanagi gain market share?

Key Questions About SoftBank’s Mega AI Chip Play

Son’s bold plan to pour up to $100 billion into launching a new AI chip company raises many questions as the tech industry analyzes whether Izanagi can challenge Nvidia’s dominance.

Is the AI chip opportunity big enough for a new player?

The AI chip market is projected to be worth over $200 billion by 2027. It’s an extremely lucrative sector that can support a new entrant, especially one with major financial backing.

Does SoftBank have the technical chops to take on incumbents?

SoftBank lacks experience in designing and manufacturing chips. But Arm’s chip design expertise combined with Son’s ability to attract talent could compensate for SoftBank’s weaknesses here.

Will tensions arise between Izanagi and Arm?

Maintaining synergies between Izanagi and Arm will be tricky. Arm may lose some autonomy and close ties between chip designers and fabricators are rare. But the upside for both companies outweighs the potential friction.

Is Son overindexing on AI?

Betting big on the next computing wave is vintage Son. But the prolonged timeline for chip development means Izanagi won’t pay off for 5-10 years, even if AI advances rapidly. Son may overestimate the near-term impact.

Why is Middle Eastern money so interested in AI chips?

Gulf nations are trying to diversify their economies by investing in high-tech sectors. Backing a Japanese AI chip challenger gets them exposure without geopolitical concerns about US or Chinese tech.

Could Izanagi spark an AI chip arms race?

Quite possibly. If Izanagi gains steam, rivals will be forced to redouble their efforts to maintain an edge in AI semiconductors. This could result in even more money pouring into AI hardware innovation.


The road ahead is long and challenging, but Masayoshi Son is undeterred in his pursuit to make SoftBank a power player in next-generation AI chips. Izanagi provides a huge opportunity despite the risks if executed successfully. How disruptive the upstart can be remains to be seen, but it promises to shake up the dynamics of the surging AI chip sector. The trillion-dollar question will be whether software wizard Son can beat hardware specialists at their own game.

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