SaaS Monetization Strategies – How to monetize SaaS App?

Updated on April 28 2024

SaaS industry is one of the fastest growing industry globally. Gartner reported in 2022 that Global SaaS industry is going to reach  $591 Billion by the end of 2023. And with the launch of ChatGPT and other new AI technologies, it has become much easier to create advanced SaaS products. Hence, we see a surge in product launches on Product Hunt.

However, not all developers are businessman. You need a cofounder who specializes in monetizing a SaaS product. But if you are not able to find a cofounder, this article will help you to get started with SaaS monetization.

This article provides you 10 effective SaaS monetization strategies, from in-app purchases to SMS marketing.

SaaS Monetization Strategies

There are several software monetization strategies that can be used to generate revenue from your SaaS app, such as software licensing solutions, subscription business models, and in-app purchases.

Software licensing solutions

Monetizing your SaaS App - Software Licensing
Audacity made its licensing free but asks vendors to provide proper credits so it can market itself

Software licensing solutions can help to make money from your SaaS app. These are rules set by you, the creator. They say how people can use your software. Some people may pay for a license to own the app forever. There are companies which are providing software licensing management services which can make it even easier for you to launch a license for your  app.

Others might pay every month or year to use it. You decide on the price and terms of use based on what is best for your business and customers. This way, you control who uses your software, how they can use it, and at what cost.

All these can help to bring in steady cash flow for you.

Subscription business model

Monetizing your SaaS App - Ahrefs subscription plans
Ahrefs has different subscription plans to monetize the SaaS App

A subscription business model is a smart way of SaaS monetization. Users pay often for using your SaaS app. The fees can be weekly, monthly or yearly. This model promises steady cash flow for your business.

There are many things you can add in the plan. You can offer access to special features, customer support and updates only to paying users. Users love this because they know how much they will spend on the software every month or year.

Freemium model

Monetizing your SaaS App - Monday's subscription plans has freemium model to monetize SaaS App

The freemium model is a smart way to make money from your SaaS app. Users can try the app for free. The basic features are there, but they have limits. If users want more features or no limits, they pay for it.

This gives them a chance to see how good your app is before they spend money on it.

Open-source model

The open-source model is another SaaS Monetization Strategy where you make the source code of the app freely available to users. With this model, anyone can access, modify, and distribute the code without any restrictions.

The revenue in this model comes from providing additional services or features that complement the open-source app. This could include offering technical support, customization services, or premium add-ons for advanced functionalities.

By adopting an open-source approach, businesses can attract a community of developers and users who contribute towards improving the software while generating revenue through value-added services.

In-app purchases

In-app purchases are a popular SaaS Monetization Strategy. With this strategy, users can buy additional features or content within the app. This allows app owners to generate revenue beyond the initial download or subscription fee.

For example, a photo editing app might offer filters or premium editing tools for purchase. These in-app purchases can enhance the user experience and provide value to customers who are willing to pay for extra functionality.

By offering enticing upgrades, SaaS app owners have the potential to increase their profits while keeping users engaged and satisfied with their product.

In-app advertising

In-app advertising is a strategy to generate revenue by displaying advertisements within the SaaS app. This can be done through banners, pop-ups, or videos that appear while users are using the app.

By partnering with advertisers, app owners can earn money whenever users see or interact with these ads. In-app advertising provides an opportunity for businesses to reach a targeted audience and for app owners to monetize their platform without directly charging users.

This strategy can be effective if implemented thoughtfully and does not disrupt the user experience of the app.

Partnership or sponsorship model

One effective way to monetize your SaaS app is through a partnership or sponsorship model. This means collaborating with other businesses who are willing to pay for their products or services to be featured or promoted within your app.

By forming strategic partnerships, you can generate revenue by showcasing relevant sponsored content to your users. This not only provides an additional income stream but also allows you to offer value-added benefits from partnering with trusted brands.

It’s important to choose partners that align with your target audience and provide valuable offerings that enhance the user experience of your app.

Pay-as-you-go model

Monetize your SaaS app - Pay as you go model on Agility Writer
Pay as you go model on Agility Writer

The pay-as-you-go model is another popular SaaS monetization strategy. With this model, users only pay for the services or features they actually use. Instead of paying a fixed monthly or yearly fee, they are billed based on their usage.

This can be beneficial for both the app owner and the user. For the app owner, it ensures a steady stream of revenue as more people use their app. And for the user, they have more control over their expenses and only pay for what they need.

The pay-as-you-go model also allows for flexibility in pricing, allowing different tiers or levels of service with varying prices based on usage. Overall, this model offers convenience and affordability to users while still generating revenue for the app owner.

Premium model

The premium model is a popular strategy for monetizing SaaS apps. With this model, users have the option to access additional features or enhanced functionality by upgrading to a higher-priced premium version of the app.

This allows app owners to generate revenue from customers who are willing to pay more for extra value. The premium model often includes different pricing tiers, each offering its own set of features and benefits.

By providing options that cater to different user needs and budgets, app owners can attract a wider customer base and increase their overall revenue. It’s important for app owners to carefully design their premium offerings and ensure they provide compelling incentives for users to upgrade.

Affiliate marketing and lead generation

Affiliate marketing and lead generation are two effective ways to monetize a SaaS app. With affiliate marketing, you can partner with other businesses or individuals who promote your app to their audience.

When someone clicks on their referral link and signs up for your app, they earn a commission. This helps increase brand awareness and attract more users to your platform.

Lead generation involves capturing contact information from potential customers who show interest in your app. You can offer valuable content or resources in exchange for their email address or phone number.

Once you have these leads, you can nurture them through targeted email campaigns or follow-up calls to convert them into paying customers.Also Read: Best SaaS Hosting Providers

How to Successfully Monetize Your SaaS?

To successfully monetize your software, it is crucial to understand market trends and adjust your pricing strategy regularly. Protecting your intellectual property and leveraging customer feedback in product development are also key factors for success.

Understand market trends

To successfully monetize your software, it’s crucial to understand market trends. This means keeping up with industry developments and understanding what users are looking for in a SaaS app.

By staying informed about the latest technologies, features, and pricing models, you can make informed decisions about how to position and price your app. Additionally, monitoring competitor offerings can help you identify unique selling points or opportunities for improvement within your own product.

By staying ahead of market trends, you can adapt your strategy accordingly and increase your chances of success in monetizing your SaaS app.

Protect your intellectual property

Protecting your intellectual property is crucial when monetizing a SaaS app. Your intellectual property includes the unique features, code, and designs that make your app stand out.

By taking steps to safeguard it, you can prevent others from copying or stealing your ideas. This can be done by applying for patents or copyrights, using confidentiality agreements with employees and contractors, and implementing robust security measures to protect your software from unauthorized access.

By protecting your intellectual property, you ensure that your hard work and innovation are safeguarded, giving you a competitive edge in the market.

Leverage customer feedback in product development

To effectively monetize a SaaS app, it’s important to listen to what customers have to say. By leveraging customer feedback in product development, you can make improvements and create features that align with their needs and preferences.

This can lead to increased user satisfaction and retention, as well as attract new customers who see your commitment to delivering a great user experience. Regularly gathering feedback through surveys, reviews, or direct communication allows you to identify areas for improvement and prioritize feature updates.

Ultimately, by incorporating customer input into your product development process, you can ensure that your SaaS app meets the demands of your target market and maximize its monetization potential.

Track revenue performance

To successfully monetize your software, it’s important to track your revenue performance. This means keeping a close eye on how much money your app is making and where that money is coming from.

By analyzing this data, you can identify which monetization strategies are working well and which ones may need adjustments. Tracking revenue performance also helps you make informed decisions about pricing, marketing efforts, and product improvements.

It allows you to measure the success of your monetization initiatives and make changes as needed to maximize your app’s profitability.

Adjust your pricing strategy regularly

To effectively monetize your SaaS app, it’s important to regularly adjust your pricing strategy. By doing so, you can stay competitive in the market and ensure that your prices are aligned with current trends and customer expectations.

Regularly evaluating and adjusting your pricing can help you find the sweet spot between attracting customers and maximizing revenue. Keep track of how well each pricing plan performs, analyze customer feedback, and consider factors like market demand and competitors’ pricing.

With a flexible pricing strategy, you can optimize your monetization efforts and attract more customers to your SaaS app while maintaining profitability.

Benefits of Email Lists

Email lists are a powerful tool for monetizing your SaaS app. By building an email list, you can directly reach out to your users and potential customers with targeted marketing messages through your Newsletter.

This allows you to promote new features, discounts, or special offers that can drive sales and generate revenue. Additionally, email lists provide a way to build strong relationships with your audience by regularly providing them with valuable content and updates.

This can help increase customer loyalty and engagement with your app. With an email list, you have direct access to a group of people who have already shown interest in your product, making it easier to convert them into paying customers.Also Read: How to Create a Newsletter

In-App Advertising and Sponsorships

In-app advertising and sponsorships are effective ways to monetize your SaaS app. With in-app advertising, you can display ads within your app to generate revenue. By partnering with advertisers, you can earn money when users view or interact with these ads.

This strategy allows you to offer your app for free while still generating income.

Sponsorships provide another avenue for monetization. You can seek partnerships with other businesses who want to promote their products or services within your app. These sponsors pay for the opportunity to be featured or advertised in your app, allowing you to generate revenue.

Both in-app advertising and sponsorships help diversify your income streams and increase profitability for your SaaS app. By implementing these strategies effectively, you can create a sustainable business model that benefits both you and your partners.

Creating Strong Code

Creating strong code is essential for the success of your SaaS app. Strong code means writing clean and efficient programming that ensures the stability and performance of your app.

When your code is strong, it reduces the chances of bugs or errors occurring, which can lead to a better user experience. By creating strong code, you can also make it easier to add new features or fix issues in the future.

Having strong code helps improve customer satisfaction because users will have a smoother experience using your app. They won’t encounter crashes or slow loading times, which can frustrate them and drive them away from your app.

With stronger code, you increase the likelihood of retaining existing customers and attracting new ones.

Additionally, creating strong code allows you to provide regular updates and enhancements to your app without causing disruptions for users. This flexibility enables you to adapt quickly to changes in technology or user needs.

In turn, this can help keep your SaaS app competitive in the market and maintain its profitability over time.

SMS Marketing

SMS marketing is an effective way to monetize a SaaS app. With SMS marketing, the app can send promotional messages to users via text message to generate revenue. This strategy allows the app owner to directly reach out to their audience and promote special offers or new features.

By sending targeted messages, they can increase user engagement and drive sales. SMS marketing also has a high open rate, making it more likely that users will see and act on the promotions sent through this channel.

It’s important for SaaS app owners to have permission from users before sending them SMS marketing messages and to provide value in their communications to maintain a positive relationship with their audience.

  • The article mentions SMS marketing as a strategy where the app can send promotional messages via SMS.
  • It emphasizes that each pricing plan can have its own evaluation period, providing flexibility for users.
  • Mentioning SMS marketing helps generate revenue by increasing user engagement and driving sales.
  • High open rates increase the likelihood of users seeing and acting on promotions sent via text message.
  • App owners need permission from users before using SMS marketing and should provide value in their communications.

Offering Free/Premium Versions

Offering a combination of free and premium versions of your SaaS app can be an effective monetization strategy.

Free VersionPremium Version
This version often provides basic features of the app free of charge. It’s a great way to attract new users who aren’t initially willing to pay for the service. This approach can lead to a larger user base, creating potential for up-selling premium features.This version of the app includes advanced features or services that are not available in the free version. Users subscribing to the premium version typically generate more revenue for the app, and demonstrate a higher level of engagement and commitment to the service.
A free version can function as a marketing tool, giving users a taste of the app’s capabilities while encouraging them to upgrade for more features.The premium version affords users access to a wider range of features, enhanced customization, and superior customer support. This presents an attractive option for power users or businesses who require more robust features.
The free version serves as a risk-free trial for users, providing an opportunity to test the app before deciding to commit financially.With its additional features and services, the premium version justifies a higher price point. Each pricing plan can have its own price, feature set, subscription term, and evaluation period, providing flexibility for users and potentially attracting more customers.
Free and Premium model

Content Strategies for Monetization

To effectively monetize your SaaS app, content strategies play a crucial role. One important strategy is to create valuable and engaging content that keeps users coming back for more.

This can include blog posts, tutorials, case studies, or even video content. By providing helpful information related to your app’s niche or industry, you can establish yourself as an authority and build trust with your audience.

Additionally, implementing a content marketing strategy can help attract new users by increasing visibility through SEO. By optimizing keywords and creating high-quality content that aligns with user intent, you can improve your app’s visibility in search results and drive organic traffic.

Another way to monetize your content is by offering premium or gated content. This could be exclusive access to certain features or advanced levels of functionality within the app for paid subscribers only.

Offering additional value through exclusive content encourages users to upgrade their subscription level or make in-app purchases—further boosting revenue generation opportunities for your SaaS app.

Implementing Multiple Payment Options

To effectively monetize a SaaS app, it’s important to offer users multiple payment options. This gives them flexibility and increases the chances of attracting more customers. By implementing different payment methods such as credit card, PayPal, or even cryptocurrency, you can cater to a wider range of users with varying preferences.

By offering multiple ways for users to pay for your app or services, you make it easier for them to complete transactions and increase the likelihood of conversion. Additionally, some users may prefer certain payment options over others due to security concerns or personal convenience.

Implementing multiple payment options also allows you to tap into different markets and regions where specific payment methods are more commonly used. For example, if your target audience is in an area where mobile payments are prevalent, integrating mobile wallets like Apple Pay or Google Wallet can help facilitate smoother transactions.

Remember that when implementing multiple payment options, it’s crucial to ensure that each option is secure and reliable. Users need reassurance that their sensitive information will be protected during the transaction process.

Overall, by offering multiple payment options in your SaaS app, you can improve user experience and increase revenue potential by appealing to a broader audience base with various preferences and needs.


In conclusion, there are many ways to monetize your SaaS app. You can use software licensing, subscriptions, in-app purchases, advertising, partnerships, and more. It’s important to understand market trends, protect your intellectual property, and regularly adjust your pricing strategy for success.

By implementing these strategies and exploring different payment options, you can maximize revenue and create a profitable app business.


How can I monetize my SaaS app?

You can monetize your SaaS app through various methods such as offering a subscription model, charging for additional features or services, implementing advertising, or using a freemium model.

Is it necessary to offer a free version of my SaaS app?

No, it is not necessary to offer a free version of your SaaS app. However, providing a limited free trial or basic version can help attract new users and demonstrate the value of your product.

What factors should I consider when deciding on pricing for my SaaS app?

When deciding on pricing for your SaaS app, you should consider factors such as the cost of development and maintenance, market demand and competition, target audience’s willingness to pay, and perceived value of your product.

Can I make money from my SaaS app without charging customers directly?

Yes, you can make money from your SaaS app without charging customers directly by implementing strategies like partnering with other businesses for referral programs or affiliate marketing, selling customer data (with proper consent), or offering premium support or customization options for an additional fee.

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